“Retail media’s next big leap is to unlock its powerful data for broader use. To grow, retailers must make audience insights, campaign performance, and measurement turnkey, ensuring real-time optimisation. By simplifying access to data, more marketers \u2013 including smaller brands \u2013 can activate it effectively. That said, the true opportunity lies in leveraging retail data to train AI models aimed at maximising campaign performance at scale and in an efficient manner. Enhanced identity solutions will allow retailers to compete with walled gardens, increasing addressability and performance across diverse channels.” \u2014 Michael Guzewicz, Vice President, Strategic Partnerships, OpenX<\/p>\n\n\n\n