{"id":3773,"date":"2024-10-31T13:51:27","date_gmt":"2024-10-31T17:51:27","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=3773"},"modified":"2024-10-31T13:51:29","modified_gmt":"2024-10-31T17:51:29","slug":"aa-warc-ad-spend-report-q2-2024-industry-reactions","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/aa-warc-ad-spend-report-q2-2024-industry-reactions\/","title":{"rendered":"AA\/WARC ad spend report Q2 2024: Industry reactions"},"content":{"rendered":"\n

\u201cThe strength of the digital advertising sector has underpinned what is set to be the second best year for the UK advertising industry since 2000. Revenues for publishers\u2019 online properties are growing, and with programmatic technology evolving to become more efficient and offer more precise targeting, advertisers will likely be seeing better returns on their investments across all digital formats.” \u2014 Joseph Worswick, VP EMEA, Global Head of Sustainability,\u00a0OpenX<\/p>\n\n\n\n

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Revenues for publishers\u2019 online properties are growing, and with programmatic technology evolving to become more efficient and offer more precise targeting, advertisers will likely be seeing better returns on their […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/aa-warc-ad-spend-report-q2-2024-industry-reactions\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T17:51:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2024\/02\/logo-mediashotz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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