{"id":3781,"date":"2024-11-04T13:24:42","date_gmt":"2024-11-04T18:24:42","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=3781"},"modified":"2024-11-07T13:47:50","modified_gmt":"2024-11-07T18:47:50","slug":"some-of-digital-advertisings-pitfalls-are-appearing-in-ctv","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/some-of-digital-advertisings-pitfalls-are-appearing-in-ctv\/","title":{"rendered":"Some of Digital Advertising\u2019s Pitfalls are Appearing in CTV"},"content":{"rendered":"\n

Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says Rowena Taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising\u2019s pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths.<\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"author":18,"featured_media":3411,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3781","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSome of Digital Advertising\u2019s Pitfalls are Appearing in CTV | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/some-of-digital-advertisings-pitfalls-are-appearing-in-ctv\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Some of Digital Advertising\u2019s Pitfalls are Appearing in CTV\" \/>\n<meta property=\"og:description\" content=\"Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says Rowena Taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising\u2019s pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths. 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