{"id":3810,"date":"2024-12-04T08:55:07","date_gmt":"2024-12-04T13:55:07","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=3810"},"modified":"2024-12-04T08:55:09","modified_gmt":"2024-12-04T13:55:09","slug":"the-curation-conundrum-separating-fact-from-fiction-in-ad-techs-latest-obsession","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-curation-conundrum-separating-fact-from-fiction-in-ad-techs-latest-obsession\/","title":{"rendered":"The curation conundrum: separating fact from fiction in ad tech\u2019s latest obsession"},"content":{"rendered":"\n

Digiday explores the reality behind the adtech industry’s growing focus on curation, debunking common misconceptions \u2014 such as the belief that curation doesn’t drive revenue for publishers. \u201cWhat we\u2019ve seen is that we\u2019re able to get publishers on campaigns that potentially they wouldn\u2019t have gotten on otherwise because of the audience targeting we\u2019re able to offer,” said Matt Sattel, Chief Revenue Office at OpenX.<\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3810","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThe curation conundrum: separating fact from fiction in ad tech\u2019s latest obsession | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-curation-conundrum-separating-fact-from-fiction-in-ad-techs-latest-obsession\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The curation conundrum: separating fact from fiction in ad tech\u2019s latest obsession\" \/>\n<meta property=\"og:description\" content=\"Digiday explores the reality behind the adtech industry’s growing focus on curation, debunking common misconceptions \u2014 such as the belief that curation doesn’t drive revenue for publishers. \u201cWhat we\u2019ve seen is that we\u2019re able to get publishers on campaigns that potentially they wouldn\u2019t have gotten on otherwise because of the audience targeting we\u2019re able to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-curation-conundrum-separating-fact-from-fiction-in-ad-techs-latest-obsession\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T13:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2024\/04\/2x-logo-digiday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" 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