{"id":3823,"date":"2024-12-03T18:39:45","date_gmt":"2024-12-03T23:39:45","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&#038;p=3823"},"modified":"2024-12-09T18:42:39","modified_gmt":"2024-12-09T23:42:39","slug":"the-era-of-the-sell-side-platform","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-era-of-the-sell-side-platform\/","title":{"rendered":"The Era of the Sell-Side Platform: Making Sense of the New Ad Tech Landscape"},"content":{"rendered":"\n<p>To understand why sell-side platforms have (seemingly suddenly) become the digital ad industry\u2019s hottest power players, AdTechGod spoke with Matt Sattel, Chief Revenue Officer at OpenX. Here\u2019s what advertisers need to know about the shifting balance of power in our industry.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/refresh.adtechgod.com\/p\/the-era-of-the-sell-side-platform-making-sense-of-the-new-ad-tech-landscape\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here<br><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":18,"featured_media":3582,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3823","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Era of the Sell-Side Platform: Making Sense of the New Ad Tech Landscape | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-era-of-the-sell-side-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Era of the Sell-Side Platform: Making Sense of the New Ad Tech Landscape\" \/>\n<meta property=\"og:description\" content=\"To understand why sell-side platforms have (seemingly suddenly) become the digital ad industry\u2019s hottest power players, AdTechGod spoke with Matt Sattel, Chief Revenue Officer at OpenX. 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