{"id":3826,"date":"2024-12-11T07:45:08","date_gmt":"2024-12-11T12:45:08","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&#038;p=3826"},"modified":"2024-12-11T07:45:11","modified_gmt":"2024-12-11T12:45:11","slug":"2025-predictions-innovation","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/2025-predictions-innovation\/","title":{"rendered":"2025 Predictions: Innovation"},"content":{"rendered":"\n<p>&#8220;Using machine learning and deep neural networks, AI-enabled curation will also identify and package the media placements that perform best against an advertiser\u2019s chosen goal, improving outcomes. This will be especially valuable in competitive sectors with high customer acquisition costs; for example, automotive, pharmaceuticals, and consumer tech, where buyers can struggle to identify audiences at scale in environments that drive campaign performance.&#8221; \u2014 Matt Sattel, Chief Revenue Officer at OpenX<\/p>\n\n\n\n<p><a href=\"https:\/\/www.exchangewire.com\/blog\/2024\/12\/11\/2025-predictions-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here<br><\/a><\/p>\n","protected":false},"author":18,"featured_media":3206,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3826","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2025 Predictions: Innovation | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/2025-predictions-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Predictions: Innovation\" \/>\n<meta property=\"og:description\" content=\"&#8220;Using machine learning and deep neural networks, AI-enabled curation will also identify and package the media placements that perform best against an advertiser\u2019s chosen goal, improving outcomes. 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