{"id":3905,"date":"2025-02-04T11:27:39","date_gmt":"2025-02-04T16:27:39","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=3905"},"modified":"2025-02-07T14:15:54","modified_gmt":"2025-02-07T19:15:54","slug":"how-data-driven-curation-is-shaping-the-next-generation-of-programmatic","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/how-data-driven-curation-is-shaping-the-next-generation-of-programmatic\/","title":{"rendered":"How Data-Driven Curation is Shaping the Next Generation of Programmatic"},"content":{"rendered":"\n

“Data-driven curation has emerged as the supply side seeks to serve buyers\u2019 needs better. Data-driven curation enables brands to leverage enriched datasets\u2014including behavioral insights, demographic information, and purchase intent\u2014to reach their desired audiences more effectively. By working closely with SSPs that maintain interoperable identity graphs, advertisers can combine first-party data with second and third-party sources to create highly targeted audience segments that drive engagement and conversion.” \u2014 Matt Sattel, Chief Revenue Officer at OpenX<\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"author":18,"featured_media":3911,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3905","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow Data-Driven Curation is Shaping the Next Generation of Programmatic | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/how-data-driven-curation-is-shaping-the-next-generation-of-programmatic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Data-Driven Curation is Shaping the Next Generation of Programmatic\" \/>\n<meta property=\"og:description\" content=\"“Data-driven curation has emerged as the supply side seeks to serve buyers\u2019 needs better. Data-driven curation enables brands to leverage enriched datasets\u2014including behavioral insights, demographic information, and purchase intent\u2014to reach their desired audiences more effectively. 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