{"id":3973,"date":"2025-02-12T17:24:20","date_gmt":"2025-02-12T22:24:20","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=3973"},"modified":"2025-02-12T17:24:22","modified_gmt":"2025-02-12T22:24:22","slug":"videoweek-podcast-with-matt-sattel-of-openx","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/videoweek-podcast-with-matt-sattel-of-openx\/","title":{"rendered":"VideoWeek Podcast with Matt Sattel of OpenX"},"content":{"rendered":"\n

“We’ve collaborated with publishers to standardize key content signals in the CTV space, including genre. With access to vast amounts of data, we condensed 11 million unique genres into 120 standardized ones \u2014 driving higher CPMs and increased monetized impressions since DSPs bid more, and buyers pay more when content signals are included.” \u2014 Matt Sattel, Chief Revenue Officer at OpenX<\/p>\n\n\n\n

Listen to the episode here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3411,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3973","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nVideoWeek Podcast with Matt Sattel of OpenX | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/videoweek-podcast-with-matt-sattel-of-openx\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VideoWeek Podcast with Matt Sattel of OpenX\" \/>\n<meta property=\"og:description\" content=\"“We’ve collaborated with publishers to standardize key content signals in the CTV space, including genre. 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