{"id":3982,"date":"2025-02-18T10:33:59","date_gmt":"2025-02-18T15:33:59","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=3982"},"modified":"2025-02-18T10:34:31","modified_gmt":"2025-02-18T15:34:31","slug":"wtf-is-identity-resolution","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-is-identity-resolution\/","title":{"rendered":"WTF is identity resolution?"},"content":{"rendered":"\n

Even as third-party cookies linger, digital advertising is awash with a growing number of identifiers, creating fragmentation that makes it harder for advertisers and publishers to connect the dots. That\u2019s where identity resolution comes in. In Digiday\u2019s latest episode of its explainer series, industry leaders \u2014 including OpenX CEO John Gentry \u2014\u00a0break down how identity resolution works, why it matters, and how identity graphs and spines help unify disparate identifiers into a clearer picture of the consumer.<\/p>\n\n\n\n

Watch the episode here<\/a><\/p>\n","protected":false},"author":18,"featured_media":1675,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3982","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWTF is identity resolution? | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-is-identity-resolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WTF is identity resolution?\" \/>\n<meta property=\"og:description\" content=\"Even as third-party cookies linger, digital advertising is awash with a growing number of identifiers, creating fragmentation that makes it harder for advertisers and publishers to connect the dots. 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