{"id":4006,"date":"2025-03-05T11:16:34","date_gmt":"2025-03-05T16:16:34","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=4006"},"modified":"2025-03-05T11:17:37","modified_gmt":"2025-03-05T16:17:37","slug":"why-biddable-ctv-is-the-future-and-how-publishers-and-media-buyers-alike-benefit","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/why-biddable-ctv-is-the-future-and-how-publishers-and-media-buyers-alike-benefit\/","title":{"rendered":"Why biddable CTV is the future and how publishers and media buyers alike benefit"},"content":{"rendered":"\n

Biddable CTV is transforming how advertisers and publishers transact premium inventory, delivering impressive results for partners like DirecTV and Wpromote. Tyler Romasco, SVP of Global Publisher Development at OpenX, explores how biddable is unlocking greater efficiency, transparency, and revenue potential \u2014\u00a0while also empowering independent agencies and giving up-and-coming, high-quality brands access to TV advertising like never before.<\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4006","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWhy biddable CTV is the future and how publishers and media buyers alike benefit | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/why-biddable-ctv-is-the-future-and-how-publishers-and-media-buyers-alike-benefit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why biddable CTV is the future and how publishers and media buyers alike benefit\" \/>\n<meta property=\"og:description\" content=\"Biddable CTV is transforming how advertisers and publishers transact premium inventory, delivering impressive results for partners like DirecTV and Wpromote. 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