{"id":4076,"date":"2025-04-09T12:57:20","date_gmt":"2025-04-09T16:57:20","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&#038;p=4076"},"modified":"2025-04-15T13:15:10","modified_gmt":"2025-04-15T17:15:10","slug":"how-spo-is-transforming-digital-advertising-in-sea-and-india","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/how-spo-is-transforming-digital-advertising-in-sea-and-india\/","title":{"rendered":"Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India"},"content":{"rendered":"\n<p>&#8220;By partnering with adtech providers who offer cutting-edge, privacy-compliant solutions, advertisers can precisely target audiences, optimise spend, and drive better outcomes. As a direct and trusted partner to the world\u2019s largest publishers and one of only two SSPs\u00a0TAG Certified for Transparency, OpenX has been instrumental in driving inventory quality and SPO initiatives in India, experiencing significant year-on-year growth in programmatic adoption and ad spend.&#8221; \u2014 Priya Bhatia, Regional VP Publisher Development at OpenX<br><\/p>\n\n\n\n<p><a href=\"https:\/\/iabseaindia.com\/blog\/beyond-cost-efficiency-how-spo-is-transforming-digital-advertising-in-sea-and-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":4077,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4076","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/how-spo-is-transforming-digital-advertising-in-sea-and-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India\" \/>\n<meta property=\"og:description\" content=\"&#8220;By partnering with adtech providers who offer cutting-edge, privacy-compliant solutions, advertisers can precisely target audiences, optimise spend, and drive better outcomes. 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