{"id":4131,"date":"2025-05-02T07:22:01","date_gmt":"2025-05-02T11:22:01","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&#038;p=4131"},"modified":"2025-05-02T07:22:02","modified_gmt":"2025-05-02T11:22:02","slug":"at-possible-generative-ai-shifts-from-shiny-object-to-useful-tool","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/at-possible-generative-ai-shifts-from-shiny-object-to-useful-tool\/","title":{"rendered":"At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go"},"content":{"rendered":"\n<p>\u201cWhat we saw at Possible this week was that overwhelmingly, people are thinking about using AI two different ways. The first is efficiency and operations. I heard a lot of conversations around leveraging AI to make businesses more efficient and ultimately service customers better. People are excited about the opportunity this can open up to spend time on strategic innovations.\u201d \u2014\u00a0Tyler Romasco, SVP of global Publisher Development at OpenX<br><\/p>\n\n\n\n<p><a href=\"https:\/\/digiday.com\/media\/at-possible-generative-ai-shifts-from-shiny-object-to-useful-tool-but-with-a-long-way-to-go\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here<br><\/a><\/p>\n","protected":false},"author":18,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4131","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/at-possible-generative-ai-shifts-from-shiny-object-to-useful-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go\" \/>\n<meta property=\"og:description\" content=\"\u201cWhat we saw at Possible this week was that overwhelmingly, people are thinking about using AI two different ways. 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