{"id":4203,"date":"2025-06-05T09:48:55","date_gmt":"2025-06-05T13:48:55","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=4203"},"modified":"2025-06-09T13:28:11","modified_gmt":"2025-06-09T17:28:11","slug":"agency-ssp-partnerships-are-growing-more-common-and-blurring-programmatics-old-dividing-lines","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/agency-ssp-partnerships-are-growing-more-common-and-blurring-programmatics-old-dividing-lines\/","title":{"rendered":"Agency-SSP partnerships are growing more common \u2013 and blurring programmatic\u2019s old dividing lines"},"content":{"rendered":"\n

Media agencies are increasingly bypassing traditional gatekeepers by establishing direct partnerships with SSPs. As a result, agencies like Stagwell\u2019s Assembly have significantly consolidated their SSP partners, focusing on key players like OpenX. These direct partnerships not only streamline media spending but also enable agencies to influence the development of new tools and features, exemplified by OpenX\u2019s collaboration with Omnicom\u2019s OMD in rolling out Results by OpenX, an AI solution the company unveiled this year.<\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4203","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAgency-SSP partnerships are growing more common \u2013 and blurring programmatic\u2019s old dividing lines | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/agency-ssp-partnerships-are-growing-more-common-and-blurring-programmatics-old-dividing-lines\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agency-SSP partnerships are growing more common \u2013 and blurring programmatic\u2019s old dividing lines\" \/>\n<meta property=\"og:description\" content=\"Media agencies are increasingly bypassing traditional gatekeepers by establishing direct partnerships with SSPs. As a result, agencies like Stagwell\u2019s Assembly have significantly consolidated their SSP partners, focusing on key players like OpenX. 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