{"id":4216,"date":"2025-06-11T10:04:13","date_gmt":"2025-06-11T14:04:13","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&#038;p=4216"},"modified":"2025-06-12T15:42:16","modified_gmt":"2025-06-12T19:42:16","slug":"how-ai-quality-and-collaboration-are-redefining-cannes-lions-2025-for-publishers","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/how-ai-quality-and-collaboration-are-redefining-cannes-lions-2025-for-publishers\/","title":{"rendered":"How AI, Quality, and Collaboration Are Redefining Cannes Lions 2025 for Publishers"},"content":{"rendered":"\n<p>\u201cAs we all get ready to meet in Cannes again, there\u2019s a foundational topic that we need to address: media quality. Yes, scale matters, but there\u2019s a finite amount of real, high-quality inventory in the market. The truth is that quality is what drives better outcomes. Media quality is going to be a huge differentiator moving forward. We\u2019ve already seen buyers get really smart on things like MFA, and now they\u2019re digging into gamification tactics like multi-hop reselling and multi-tapping.\u201d \u2014 Tyler Romasco, SVP, Global Publisher Development at OpenX<br><\/p>\n\n\n\n<p><a href=\"https:\/\/whatsnewinpublishing.substack.com\/p\/how-ai-quality-and-collaboration\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":4224,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4216","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How AI, Quality, and Collaboration Are Redefining Cannes Lions 2025 for Publishers | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/how-ai-quality-and-collaboration-are-redefining-cannes-lions-2025-for-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI, Quality, and Collaboration Are Redefining Cannes Lions 2025 for Publishers\" \/>\n<meta property=\"og:description\" content=\"\u201cAs we all get ready to meet in Cannes again, there\u2019s a foundational topic that we need to address: media quality. 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