{"id":4289,"date":"2025-08-04T12:07:44","date_gmt":"2025-08-04T16:07:44","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=4289"},"modified":"2025-08-11T13:45:53","modified_gmt":"2025-08-11T17:45:53","slug":"openx-accuses-google-of-rigging-ad-auctions-in-new-antitrust-lawsuit","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/openx-accuses-google-of-rigging-ad-auctions-in-new-antitrust-lawsuit\/","title":{"rendered":"OpenX Accuses Google of ‘Rigging’ Ad Auctions in New Antitrust Lawsuit\u00a0"},"content":{"rendered":"\n

\u201cThey really rigged digital advertising auctions to the disadvantage of all their competitors. The classic example is, because they controlled the auctions at the ad server level, they modified the auctions such that they could see all the bids that came in and then decide to modify the Google bid after the fact, which allowed them to win a far larger number of transactions than any of the competitors because the auction was simply not a fair auction.\u201d \u2014 John Gentry, CEO of OpenX

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The classic example is, because they controlled the auctions at the ad server level, they modified the auctions such that they could see all the bids that came in and then decide to modify the Google bid after the fact, which allowed […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/openx-accuses-google-of-rigging-ad-auctions-in-new-antitrust-lawsuit\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T17:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2024\/02\/logo-adweek.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" 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