{"id":4302,"date":"2025-08-09T11:18:04","date_gmt":"2025-08-09T15:18:04","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=4302"},"modified":"2025-08-12T11:42:13","modified_gmt":"2025-08-12T15:42:13","slug":"the-8-billion-opportunity-mexicos-programmatic-revolution","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/","title":{"rendered":"The $8 Billion Opportunity: Mexico’s Programmatic Revolution"},"content":{"rendered":"\n

“Solutions like OpenX’s Results exemplify the growing needs of this evolution. By dynamically identifying and prioritizing the most valuable advertising opportunities, this AI-powered solution ensures that only high-quality impressions are served to Mexican consumers most likely to take action on a desired outcome. OpenX’s Results is particularly valuable for brands navigating Mexico’s rapidly growing media environment, as it automatically filters out underperforming inventory while optimizing for campaign objectives and audience engagement.” \u2014 Michelle Feerman, Senior Sales Director of LATAM at OpenX\u00a0

Read the full article here
<\/a><\/p>\n","protected":false},"author":18,"featured_media":4303,"template":"","meta":{"_acf_changed":true},"categories":[],"tags":[],"class_list":["post-4302","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThe $8 Billion Opportunity: Mexico's Programmatic Revolution | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The $8 Billion Opportunity: Mexico's Programmatic Revolution\" \/>\n<meta property=\"og:description\" content=\"“Solutions like OpenX’s Results exemplify the growing needs of this evolution. By dynamically identifying and prioritizing the most valuable advertising opportunities, this AI-powered solution ensures that only high-quality impressions are served to Mexican consumers most likely to take action on a desired outcome. OpenX’s Results is particularly valuable for brands navigating Mexico’s rapidly growing media […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T15:42:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/08\/logo-noticias-neo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"942\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/the-8-billion-opportunity-mexicos-programmatic-revolution\\\/\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/the-8-billion-opportunity-mexicos-programmatic-revolution\\\/\",\"name\":\"The $8 Billion Opportunity: Mexico's Programmatic Revolution | OpenX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/the-8-billion-opportunity-mexicos-programmatic-revolution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/the-8-billion-opportunity-mexicos-programmatic-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo-noticias-neo.webp\",\"datePublished\":\"2025-08-09T15:18:04+00:00\",\"dateModified\":\"2025-08-12T15:42:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/the-8-billion-opportunity-mexicos-programmatic-revolution\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/the-8-billion-opportunity-mexicos-programmatic-revolution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/the-8-billion-opportunity-mexicos-programmatic-revolution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo-noticias-neo.webp\",\"contentUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo-noticias-neo.webp\",\"width\":1800,\"height\":942},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/the-8-billion-opportunity-mexicos-programmatic-revolution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The $8 Billion Opportunity: Mexico’s Programmatic Revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"contentUrl\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"width\":696,\"height\":696,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OpenX\\\/\",\"https:\\\/\\\/x.com\\\/OpenX\",\"https:\\\/\\\/www.instagram.com\\\/openxlife\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openx\\\/\"],\"description\":\"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.\",\"telephone\":\"+1-626-466-1141\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The $8 Billion Opportunity: Mexico's Programmatic Revolution | OpenX","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/","og_locale":"en_GB","og_type":"article","og_title":"The $8 Billion Opportunity: Mexico's Programmatic Revolution","og_description":"“Solutions like OpenX’s Results exemplify the growing needs of this evolution. By dynamically identifying and prioritizing the most valuable advertising opportunities, this AI-powered solution ensures that only high-quality impressions are served to Mexican consumers most likely to take action on a desired outcome. OpenX’s Results is particularly valuable for brands navigating Mexico’s rapidly growing media […]","og_url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2025-08-12T15:42:13+00:00","og_image":[{"width":1800,"height":942,"url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/08\/logo-noticias-neo.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/","name":"The $8 Billion Opportunity: Mexico's Programmatic Revolution | OpenX","isPartOf":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/#primaryimage"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/#primaryimage"},"thumbnailUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/08\/logo-noticias-neo.webp","datePublished":"2025-08-09T15:18:04+00:00","dateModified":"2025-08-12T15:42:13+00:00","breadcrumb":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/#primaryimage","url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/08\/logo-noticias-neo.webp","contentUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/08\/logo-noticias-neo.webp","width":1800,"height":942},{"@type":"BreadcrumbList","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-8-billion-opportunity-mexicos-programmatic-revolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/"},{"@type":"ListItem","position":3,"name":"The $8 Billion Opportunity: Mexico’s Programmatic Revolution"}]},{"@type":"WebSite","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization","name":"OpenX","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","width":696,"height":696,"caption":"OpenX"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"],"description":"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.","telephone":"+1-626-466-1141"}]}},"_links":{"self":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/news\/4302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/users\/18"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media\/4303"}],"wp:attachment":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media?parent=4302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/categories?post=4302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/tags?post=4302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}