{"id":4409,"date":"2025-10-27T12:03:06","date_gmt":"2025-10-27T16:03:06","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=news&p=4409"},"modified":"2025-10-27T12:03:07","modified_gmt":"2025-10-27T16:03:07","slug":"aws-rtb-fabric-marks-a-new-front-in-the-battle-between-amazon-and-google","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/aws-rtb-fabric-marks-a-new-front-in-the-battle-between-amazon-and-google\/","title":{"rendered":"AWS\u2019 RTB Fabric marks a new front in the battle between Amazon and Google"},"content":{"rendered":"\n

\u201c[Amazon is] working to abstract a bunch of the complexity that\u2019s involved in running something in the RTB space\u2026 If it\u2019s successful, I assume it will put pressure on Google to do something similar. Cloud is all about removing the barrier to entry, whether it be scaling up AI solutions, real-time integrations, and this is another step in that direction of making it easier for people to innovate in the RTB space.\u201d \u2014 Joel Meyer, SVP of Engineering at OpenX<\/p>\n\n\n\n

Read the full article here<\/a>
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