{"id":4412,"date":"2025-10-28T10:28:03","date_gmt":"2025-10-28T14:28:03","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=news&p=4412"},"modified":"2025-10-28T10:28:05","modified_gmt":"2025-10-28T14:28:05","slug":"the-open-internets-factions-spar-as-big-tech-players-are-in-a-dead-heat-for-gold","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-open-internets-factions-spar-as-big-tech-players-are-in-a-dead-heat-for-gold\/","title":{"rendered":"The Open Internet\u2019s factions spar, as Big Tech players are in a dead heat for gold"},"content":{"rendered":"\n

In a recent Digiday<\/em> briefing, Joel Meyer, SVP of Engineering at OpenX, noted that AWS\u2019 RTB Fabric and Google Cloud\u2019s AI stack are transforming ad auctions into cloud-native workflows. These direct integrations are helping adtech companies cut operating costs, with Meyer highlighting that \u201cthe real arms race is happening in cloud infrastructure,\u201d as AWS simplifies RTB processes while Google weaves adtech capabilities into its AI services.

Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4412","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThe Open Internet\u2019s factions spar, as Big Tech players are in a dead heat for gold | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-open-internets-factions-spar-as-big-tech-players-are-in-a-dead-heat-for-gold\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Open Internet\u2019s factions spar, as Big Tech players are in a dead heat for gold\" \/>\n<meta property=\"og:description\" content=\"In a recent Digiday briefing, Joel Meyer, SVP of Engineering at OpenX, noted that AWS\u2019 RTB Fabric and Google Cloud\u2019s AI stack are transforming ad auctions into cloud-native workflows. 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