{"id":4503,"date":"2025-11-11T15:23:49","date_gmt":"2025-11-11T20:23:49","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=news&p=4503"},"modified":"2025-11-11T15:23:50","modified_gmt":"2025-11-11T20:23:50","slug":"buyers-perceptions-of-programmatic-are-reshaping-ctv","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/buyers-perceptions-of-programmatic-are-reshaping-ctv\/","title":{"rendered":"Buyers\u2019 Perceptions of Programmatic Are Reshaping CTV"},"content":{"rendered":"\n

As Erika Loberg, Global Head of CTV at OpenX, shared with Video Week, collaboration across the ecosystem is transforming how buyers view programmatic CTV in EMEA. Leading the way in the region is TV by OpenX, driving greater trust, transparency, and maturity by removing resellers and correctly categorizing CTV inventory. As a result, buyers across the UK, France, Germany, and beyond are growing more confident in investing \u2014 and paying higher CPMs \u2014 for truly premium inventory.<\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3411,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4503","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBuyers\u2019 Perceptions of Programmatic Are Reshaping CTV | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/buyers-perceptions-of-programmatic-are-reshaping-ctv\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyers\u2019 Perceptions of Programmatic Are Reshaping CTV\" \/>\n<meta property=\"og:description\" content=\"As Erika Loberg, Global Head of CTV at OpenX, shared with Video Week, collaboration across the ecosystem is transforming how buyers view programmatic CTV in EMEA. Leading the way in the region is TV by OpenX, driving greater trust, transparency, and maturity by removing resellers and correctly categorizing CTV inventory. 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