{"id":4590,"date":"2025-12-03T06:27:28","date_gmt":"2025-12-03T11:27:28","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=news&p=4590"},"modified":"2025-12-03T06:27:29","modified_gmt":"2025-12-03T11:27:29","slug":"openx-redraws-the-ssp-agency-relationship","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/openx-redraws-the-ssp-agency-relationship\/","title":{"rendered":"OpenX redraws the SSP-agency relationship"},"content":{"rendered":"\n

\u201cBuyers are no longer thinking of SSPs as just pipes. They\u2019re thinking about them as a way to make their programmatic media buys smarter and better, and in many situations more efficient and able to drive better performance.\u201d \u2014 Matt Sattel, President of OpenX<\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"author":18,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4590","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOpenX redraws the SSP-agency relationship | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/openx-redraws-the-ssp-agency-relationship\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX redraws the SSP-agency relationship\" \/>\n<meta property=\"og:description\" content=\"\u201cBuyers are no longer thinking of SSPs as just pipes. They\u2019re thinking about them as a way to make their programmatic media buys smarter and better, and in many situations more efficient and able to drive better performance.\u201d \u2014 Matt Sattel, President of OpenX Read the full article here\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/openx-redraws-the-ssp-agency-relationship\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T11:27:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2024\/04\/2x-logo-digiday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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