{"id":4801,"date":"2025-12-19T11:22:52","date_gmt":"2025-12-19T16:22:52","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=news&#038;p=4801"},"modified":"2026-01-07T09:26:42","modified_gmt":"2026-01-07T14:26:42","slug":"why-georgia-pacific-is-turning-its-programmatic-scrutinty-to-the-sell-side","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/why-georgia-pacific-is-turning-its-programmatic-scrutinty-to-the-sell-side\/","title":{"rendered":"Why Georgia-Pacific is turning its programmatic scrutinty to the sell side"},"content":{"rendered":"\n<p>\u201cFor years, we\u2019ve believed that the future of programmatic would be defined by smarter, more intentional supply, and we\u2019re seeing buyers demand that now. When you reduce duplicative paths and enforce quality at the source, you end up with a cleaner auction, a more predictable supply chain, and a buying environment that agencies can trust.&#8221; \u2014 <em>Matt Sattel, President of OpenX<\/em><br><\/p>\n\n\n\n<p><a href=\"https:\/\/digiday.com\/marketing\/why-georgia-pacific-is-turning-its-programmatic-scrutinty-to-the-sell-side\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4801","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Georgia-Pacific is turning its programmatic scrutinty to the sell side | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/why-georgia-pacific-is-turning-its-programmatic-scrutinty-to-the-sell-side\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Georgia-Pacific is turning its programmatic scrutinty to the sell side\" \/>\n<meta property=\"og:description\" content=\"\u201cFor years, we\u2019ve believed that the future of programmatic would be defined by smarter, more intentional supply, and we\u2019re seeing buyers demand that now. 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