{"id":4844,"date":"2026-01-13T11:40:36","date_gmt":"2026-01-13T16:40:36","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=news&p=4844"},"modified":"2026-02-17T17:15:49","modified_gmt":"2026-02-17T22:15:49","slug":"ad-tech-briefing-ad-techs-agentic-gambit-at-ces","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/ad-tech-briefing-ad-techs-agentic-gambit-at-ces\/","title":{"rendered":"Ad Tech Briefing: Ad tech\u2019s agentic gambit at CES"},"content":{"rendered":"\n

Following its recent acquisition, tvScientific announced an integration with OpenX\u2019s API suite, aptly named OpenXBuild, that delivers real-time access to bidstream data, auction insights, and identity resolution. The integration allows buyers to deploy AI models directly within live auctions, creating a tighter connection between data signals and bidding decisions.<\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4844","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAd Tech Briefing: Ad tech\u2019s agentic gambit at CES | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/ad-tech-briefing-ad-techs-agentic-gambit-at-ces\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Tech Briefing: Ad tech\u2019s agentic gambit at CES\" \/>\n<meta property=\"og:description\" content=\"Following its recent acquisition, tvScientific announced an integration with OpenX\u2019s API suite, aptly named OpenXBuild, that delivers real-time access to bidstream data, auction insights, and identity resolution. The integration allows buyers to deploy AI models directly within live auctions, creating a tighter connection between data signals and bidding decisions. 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