{"id":4970,"date":"2026-02-23T08:46:07","date_gmt":"2026-02-23T13:46:07","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=news&#038;p=4970"},"modified":"2026-02-23T08:46:08","modified_gmt":"2026-02-23T13:46:08","slug":"this-election-season-buyers-can-curate-deals-based-on-voter-values","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/this-election-season-buyers-can-curate-deals-based-on-voter-values\/","title":{"rendered":"This Election Season, Buyers Can Curate Deals Based On Voter Values"},"content":{"rendered":"\n<p>On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with\u00a0data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers to reach voters based on their values across premium CTV and digital publishers that allow political ads.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adexchanger.com\/programmatic\/this-election-season-buyers-can-curate-deals-based-on-voter-values\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3621,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4970","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This Election Season, Buyers Can Curate Deals Based On Voter Values | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/this-election-season-buyers-can-curate-deals-based-on-voter-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Election Season, Buyers Can Curate Deals Based On Voter Values\" \/>\n<meta property=\"og:description\" content=\"On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with\u00a0data provider Givsly. 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