{"id":2670,"date":"2023-01-30T07:00:00","date_gmt":"2023-01-30T15:00:00","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=press-releases&p=2670"},"modified":"2024-09-16T12:35:32","modified_gmt":"2024-09-16T16:35:32","slug":"horizon-blu-id-integration","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/horizon-blu-id-integration\/","title":{"rendered":"OpenX Announces First Programmatic Horizon Media Blu.ID Integration\u00a0"},"content":{"rendered":"\n

Unique Partnership Enables Advertisers to Activate Proprietary Audiences Across the OpenX Platform<\/em><\/p>\n\n\n\n

PASADENA, CA, January 30, 2023<\/strong> \u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel sell-side platform today announced a new element of their partnership with Horizon Media \u2014 a direct integration of the agency\u2019s blu.ID with the OpenX platform. This first-of-its-kind integration offers agencies and brands a path to easily activate custom and first-party audiences, including Horizon\u2019s blu segments in OpenX inventory through supply-side targeting. The direct integration dramatically improves match rates, efficiency, and transparency for brands across CTV, mobile, and web environments.<\/p>\n\n\n\n

\u201cWe have invested significant resources in blu.ID to provide a holistic identity framework and a full picture of the consumer journey. The ability to directly integrate our proprietary data offering allows us to drive targeting and measurement consistency across campaigns. We chose OpenX  as our first programmatic direct integration partner because of their turnkey OpenAudience infrastructure that delivers higher match rates and fewer hops as a supply-side platform,\u201d said Laura McElhinney, EVP, Chief Data Officer at Horizon Media. \u201cWith their CarbonNeutral certified, 100% cloud-based technology, our advertisers now have a secure and effective path to activate their audiences while also reducing their carbon footprint. With such sophisticated and transparent identity capabilities, OpenX provides a differentiated supply-side targeting opportunity that points to the future of programmatic.\u201d<\/p>\n\n\n\n

The partnership goes above and beyond SPO, enabling same-day audience delivery and easy deal setup to get deals live faster. This direct integration also ensures higher match rates, so advertisers can activate more of their audience, increasing the scale and accuracy of every campaign. With superior security and privacy, buyers see higher fidelity and reduced data loss. Integration also provides log-level reporting for advertisers for the most accurate measurement and optimization<\/p>\n\n\n\n

\u201cOur integration with Horizon\u2019s blu.ID delivers a fast, accurate, and transparent identity-based offering, which helps advertisers dramatically increase performance. Supply-side targeting is the future of programmatic advertising, delivering higher match rates with a more direct path for marketers to activate their audiences. We\u2019re excited that OpenAudience\u2019s interoperable infrastructure and data capabilities allow Horizon to amplify their own data and identity investments through direct integration on the supply side. We look forward to leading the charge and enabling agency partners like Horizon to more effectively reach their audiences in CTV, web, and mobile environments,\u201d said Brian Chisholm SVP of Strategic Partnerships at OpenX.<\/p>\n\n\n\n

About OpenX<\/strong><\/p>\n\n\n\n

OpenX is a sell-side platform that is a leader in advertising technology and is helping to create a world where the open web thrives. The company powers advertising on web, mobile, and connected TV formats, enabling marketers to reach their target audience across OpenX\u2019s global network of publishers. OpenX works with more than 130,000 premium publishers and receives more than 300 billion ad requests every day. OpenX has been certified as a CarbonNeutral\u00ae company. Visit the company\u2019s website at www.openx.com<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[130,129],"tags":[],"class_list":["post-2670","press-releases","type-press-releases","status-publish","hentry","category-ctv","category-supply-side-targeting"],"acf":[],"yoast_head":"\nOpenX is Horizon's First Blu.ID Integration | OpenX<\/title>\n<meta name=\"description\" content=\"OpenX's sell-side platform integrates Horizon blu.ID and delivers secure, precise, and fast supply-side targeting for Horizon brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/horizon-blu-id-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Announces 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