{"id":2693,"date":"2023-02-01T04:00:00","date_gmt":"2023-02-01T12:00:00","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=press-releases&p=2693"},"modified":"2024-09-16T11:07:36","modified_gmt":"2024-09-16T15:07:36","slug":"achieving-sbti-net-zero-standards","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/achieving-sbti-net-zero-standards\/","title":{"rendered":"OpenX Achieves SBTi Net-Zero Standard Requirements"},"content":{"rendered":"\n

Validation from environmental consultancy RSK review confirms an emissions reduction of 96% from 2018 to 2022, across all three types of emissions scopes<\/em><\/p>\n\n\n\n

PASADENA, CALIF., February 1, 2023<\/strong> \u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel sell-side platforms, today announced that it is the first company in the advertising, technology, and media sectors to receive independent verification that it has met the key requirements of the Net-Zero Standard established by the Science-Based Targets initiative (SBTi) in October 2021. SBTi verified the OpenX science-based net-zero target \u201cto reduce scope 1+2+3 emissions 90% by 2027 from a 2018 base year\u201d in June 2022. OpenX has worked with RSK Group, one of the world\u2019s leading environmental consultancies, who have provided a formal assurance statement concluding, \u201cOpenX has fulfilled the key requirements for the SBTi Net-Zero Standards.\u201d<\/p>\n\n\n\n

\u201cRSK has assessed that the OpenX 2018 greenhouse gas inventory has been calculated in alignment with the Greenhouse Gas Protocol. When comparing this to the 2021 footprint (verified by another consultant, LRQA), a difference is seen shows a 98.6% reduction in scope 1 and 2 emissions (meeting the Near Term SBTi target) and a 96.3% reduction in all three scopes emissions between 2018 and 2021 (meeting the Long Term SBTi target),\u201d said Dominic Walkling, Associate Director, Carbon Management and Sustainability at RSK. <\/p>\n\n\n\n

\u201cOpenX is consistently a leader in sustainability, which is an important factor in our continued partnership. OpenX goes well beyond the current industry norm of carbon offsets, they were the first adTech company to achieve carbon neutral status by investing in more sustainable technology and operations and delivering measurable reductions in carbon emissions. We congratulate them on their recent Net Zero status. When our partners reduce their carbon footprint, our clients and the environment benefit, which is tremendously important as we all work towards a more sustainable future for advertising,” said Jean-Marc Papin, SVP Media Technology and Data at Horizon Media.<\/p>\n\n\n\n

SBTi<\/a> is a global body enabling businesses to set ambitious emissions reductions targets in line with the latest climate science. It is focused on accelerating companies across the world to halve emissions before 2030 and achieve net-zero emissions before 2050. The initiative is a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF) and one of the We Mean Business Coalition commitments.<\/p>\n\n\n\n

RSK first verified OpenX\u2019s calculations for its 2018 baseline emissions and compared them to the 2021 emissions previously verified by LRQA. RSK\u2019s review confirmed a reduction of 96% from 2018 to 2021, across all three types of emissions scopes. This dramatic reduction was due to several factors including a holistic multi-year effort to move from on-premises data centers to an energy-efficient cloud-based platform using renewable energy, reduced office space, the implementation of a remote-first work policy, as well as a general revision of the business travel. Both OpenX\u2019s 2018 baseline emissions inventory and the previously LRQA-verified 2021 inventory numbers are in the process of being publicly disclosed through The Climate Registry<\/a>, one of the most rigorous registries in the world.<\/p>\n\n\n\n

\u201cWe have focused on attaining the highest level of established global sustainability standards by working with organizations like RSK and SBTi on our path to Net-Zero. Climate change is a critical global issue and our achievement is just one small part of the journey we are all taking together to make advertising a sustainable industry. We are sharing our story with the hope of demonstrating that it is possible to achieve the Net-Zero targets. We\u2019re excited to continue to focus on our low carbon footprint and to collaborate with brands, agencies, industry bodies, and other technology companies, as we all work collectively to lower carbon emissions across industries\u201d said OpenX chief executive officer John Gentry. <\/p>\n\n\n\n

About OpenX<\/strong><\/p>\n\n\n\n

OpenX is a sell-side platform that is a leader in advertising technology, and is helping to create a world where the open web thrives. The company powers advertising on web, mobile, and connected TV formats, enabling marketers to reach their target audience across OpenX\u2019s global network of publishers. OpenX works with more than 130,000 premium publishers and receives more than 300 billion ad requests every day. OpenX has been certified as a CarbonNeutral\u00ae company and in January of 2023, announced that it was the first company in the advertising, technology, and media sectors to achieve independent validation for having fulfilled their net-zero targets. Visit the company\u2019s website at www.openx.com<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[1],"tags":[],"class_list":["post-2693","press-releases","type-press-releases","status-publish","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nOpenX Achieves SBTi Net-Zero Standards | OpenX<\/title>\n<meta name=\"description\" content=\"OpenX is proud to announce it\u2019s the first company in the advertising technology that\u2019s met the Net-Zero Standard requirements established by the Science-Based Targets initiative (SBTi).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/achieving-sbti-net-zero-standards\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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