{"id":3089,"date":"2024-01-09T09:10:28","date_gmt":"2024-01-09T14:10:28","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=press-releases&p=3089"},"modified":"2024-09-16T12:36:49","modified_gmt":"2024-09-16T16:36:49","slug":"nick-cuniffe-joins-openx-to-advance-the-ssps-commitment-to-ctv-innovation","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/nick-cuniffe-joins-openx-to-advance-the-ssps-commitment-to-ctv-innovation\/","title":{"rendered":"Nick Cuniffe Joins OpenX to Advance the SSP\u2019s Commitment to CTV Innovation"},"content":{"rendered":"\n

Cuniffe brings rich product and CTV experience to the role as OpenX expands its global focus on CTV.<\/em>
<\/p>\n\n\n\n

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PASADENA, Calif., Jan. 9, 2024 <\/strong>\u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced the appointment of Nick Cuniffe as Vice President of Product, CTV. In this new role, Cuniffe will act as OpenX\u2019s CTV product lead, responsible for global strategy and execution of OpenX\u2019s CTV product solution and roadmap. He will report to Mike Chowla, SVP of Product.<\/p>\n\n\n\n

This announcement follows OpenX\u2019s recent launch of TV by OpenX, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models. In November, the first phase of TV by OpenX<\/a> included the elimination of resellers and all non-TV content from OpenX\u2019s CTV inventory. <\/p>\n\n\n\n

Cuniffe will be tasked with building on this recent initiative, advancing OpenX\u2019s innovative approach to CTV. <\/p>\n\n\n\n

“I\u2019m thrilled to be joining such a forward-looking organization. OpenX\u2019s commitment to its TV by OpenX initiative and intentional steps to reduce its carbon footprint positions the company as an industry leader,\u201d says Cuniffe. \u201cI\u2019m most excited about driving OpenX\u2019s CTV direction and leveraging its innovative technology to shape the future of digital advertising in a meaningful way.”<\/p>\n\n\n\n

Cuniffe joins OpenX with nearly two decades of experience. Most recently, Cuniffe served as head of product at Airfind. Prior to that, he spent almost a decade at SpotX (now Magnite), where he launched their CTV and audience platforms. Recognized by the IABM for design and innovation, Nick led the team to successfully deliver Audience Lock, one of the market\u2019s first data clean rooms.<\/p>\n\n\n\n

\u201cNick\u2019s deep understanding of and experience in CTV makes him ideally suited to innovate and to deliver on OpenX\u2019s commitment to advancing biddable, transparent CTV,\u201d says Chowla. \u201cHis background in product strategy for CTV will be instrumental in our mission to be the leading supply-side solution in programmatic for advertisers, agencies, and DSPs.\u201d<\/p>\n\n\n\n

About OpenX<\/strong><\/p>\n\n\n\n

OpenX is a supply-side platform that is a leader in advertising technology, and is helping to create a world where the open web thrives. The company powers advertising on web, mobile, and connected TV formats, enabling marketers to reach their target audience across OpenX\u2019s global network of publishers. OpenX works with more than 130,000 premium publisher domains and receives more than 300 billion ad requests every day. OpenX is a certified CarbonNeutral\u00ae company and is verified for having fulfilled their SBTi Net-Zero targets. Visit the company\u2019s website at www.openx.com<\/a>.

See the release on Business Wire<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3089","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"\nNick Cuniffe Joins OpenX to Advance the SSP\u2019s Commitment to CTV Innovation | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/nick-cuniffe-joins-openx-to-advance-the-ssps-commitment-to-ctv-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nick Cuniffe Joins OpenX to Advance the SSP\u2019s Commitment to CTV Innovation\" \/>\n<meta property=\"og:description\" content=\"Cuniffe brings rich product and CTV experience to the role as OpenX expands its global focus on CTV. 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