{"id":3124,"date":"2024-02-01T07:46:02","date_gmt":"2024-02-01T12:46:02","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=press-releases&#038;p=3124"},"modified":"2024-02-01T09:11:29","modified_gmt":"2024-02-01T14:11:29","slug":"openx-announces-programmatics-first-supply-side-cookieless-deal-library-to-simplify-buyers-transition-to-cookieless-targeting","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-announces-programmatics-first-supply-side-cookieless-deal-library-to-simplify-buyers-transition-to-cookieless-targeting\/","title":{"rendered":"OpenX Announces Programmatic\u2019s First Supply-Side Cookieless Deal Library to Simplify Buyers\u2019 Transition to Cookieless Targeting"},"content":{"rendered":"\n<p><em>The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape.<\/em><\/p>\n\n\n\n<p><strong>PASADENA, Calif., Feb. 1, 2024 \u2013<\/strong> OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced the newest advancement in its suite of cookieless targeting solutions. The <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/deals-library\/\">Cookieless Deal Library<\/a> allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.<\/p>\n\n\n\n<p>As the advertising industry prepares to face the biggest shift in the history of programmatic, <a href=\"https:\/\/www.adexchanger.com\/privacy\/google-plans-to-ring-in-the-new-year-with-third-party-cookie-deprecation-for-real\/#:~:text=Well%20over%20half%20(61%25),disappearance%20of%20third%2Dparty%20cookies.\" target=\"_blank\" rel=\"noreferrer noopener\">98 percent of marketers<\/a> report they&#8217;re concerned about signal loss, and buyers aren\u2019t equipped with a seamless way to test cookieless offerings within existing workflows to determine which solutions perform best at scale.<\/p>\n\n\n\n<p>OpenX\u2019s Cookieless Deal Library streamlines the process for buyers, enabling them to test new options with ease, maintain existing workflows, and continue to use their platforms of choice. This means it\u2019s easy to immediately start testing multiple solutions, test them against each other, and set new benchmarks \u2013 all without incremental contracts or negotiations.<\/p>\n\n\n\n<p>This new DSP-agnostic solution will allow buyers to easily access more than 1,000 pre-built deal IDs from a full range of cookieless tactics, which will include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alternative Identifier Deals<\/strong> powered by: Digiseg, ID5, and LiveRamp\u2019s RampID<\/li>\n\n\n\n<li><strong>Attention Deals <\/strong>powered by: Adelaide, Oracle Moat, and TVision<\/li>\n\n\n\n<li><strong>Contextual Deals <\/strong>powered by: 4D, Audigent\u2019s Contextual PMPs, Captify, Cross Pixel, Oracle Contextual Intelligence, Silverpush, and SQREEM Technologies<\/li>\n\n\n\n<li><strong>ID-Free Audience Deals<\/strong> powered by: Dstillery ID-free\u00ae<\/li>\n\n\n\n<li><strong>CTV Deals <\/strong>powered by: Samba TV&nbsp;<\/li>\n\n\n\n<li><strong>Privacy Sandbox Topics Deals<\/strong> powered by: Chrome<\/li>\n\n\n\n<li><strong>Publisher First-Party Data Deals <\/strong>powered by: Audigent\u2019s Smart PMPs<\/li>\n<\/ul>\n\n\n\n<p>Further, OpenX\u2019s Cookieless Deal Library marks the first time that Google Privacy Sandbox Topics segments will be made available for buyers to target in any DSP, including those that aren\u2019t currently supporting that technology.<\/p>\n\n\n\n<p>The Cookieless Deal Library follows the launch of <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/press-releases\/openx-announces-contex-the-next-generation-of-contextual-solutions-for-brands-and-agencies-to-target-ad-campaigns-safely-effectively-and-at-scale\/\" target=\"_blank\" rel=\"noreferrer noopener\">ConteX<\/a>, OpenX&#8217;s contextual marketplace, with some ConteX deals delivering a 300% increase in delivery in non-cookied environments.<\/p>\n\n\n\n<p>\u201cOpenX\u2019s status as a leader in innovation, our direct premium publisher integrations, and our attention to customer feedback makes it easy for buyers to test, learn, and act. With the Cookieless Deal Library, buyers can log in today, select from the universe of cookieless deal IDs, and start testing solutions now,\u201d said <strong>Matt Sattel, SVP, Buyer Development at OpenX.<\/strong> \u201cPlatforms that are overly reliant on indirect traffic and\/or that lack dynamic technology infrastructures will be at a significant disadvantage in a world without cookies. We\u2019re all going to need to test, learn, and pivot quickly in this new landscape.\u201d<\/p>\n\n\n\n<p>With this new library, buyers can now find and activate deals from OpenX\u2019s robust ecosystem of dozens of data partners and targeting solutions that don\u2019t rely on third-party cookies for matching or activation.<em> <\/em>This is an important step in cookieless innovation, with future innovations including enhanced forecasting tools and new off-the-shelf cookieless audiences.<\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 15-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world\u2019s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral\u2122 and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20240201743906\/en\/OpenX-Announces-Programmatic%E2%80%99s-First-Supply-Side-Cookieless-Deal-Library-to-Simplify-Buyers%E2%80%99-Transition-to-Cookieless-Targeting\" target=\"_blank\" rel=\"noreferrer noopener\">See the release on Business Wire<\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3124","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX Announces Programmatic\u2019s First Supply-Side Cookieless Deal Library to Simplify Buyers\u2019 Transition to Cookieless Targeting | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-announces-programmatics-first-supply-side-cookieless-deal-library-to-simplify-buyers-transition-to-cookieless-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Announces Programmatic\u2019s First Supply-Side Cookieless Deal Library to Simplify Buyers\u2019 Transition to Cookieless Targeting\" \/>\n<meta property=\"og:description\" content=\"The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape. 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