{"id":4278,"date":"2025-07-28T12:16:13","date_gmt":"2025-07-28T16:16:13","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=press-releases&#038;p=4278"},"modified":"2025-08-04T12:04:04","modified_gmt":"2025-08-04T16:04:04","slug":"openx-fuels-continued-commercial-growth-with-expanded-leadership-across-buyer-development-and-marketing","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-fuels-continued-commercial-growth-with-expanded-leadership-across-buyer-development-and-marketing\/","title":{"rendered":"OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing"},"content":{"rendered":"\n<p><strong>PASADENA, Calif., July 28, 2025<\/strong> \u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to <strong>Senior Vice President of Buyer Development<\/strong> and Amanda Forrester to <strong>Senior Vice President of Marketing and Communications<\/strong>, reinforcing the company\u2019s commitment to commercial momentum and partner-centric product innovation.<\/p>\n\n\n\n<p>These leadership elevations follow a strong 2024 and continued growth in early 2025, driven by the success of <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250716073696\/en\/OpenX-Announces-OpenXSelect-an-Advanced-Supply-Side-Targeting-and-Curation-Platform-for-Brands-and-Agencies\" target=\"_blank\" rel=\"noreferrer noopener\">OpenXSelect<\/a> \u2014 the company\u2019s advertiser-focused curation and supply-side targeting platform. Over the past year, OpenX has added more than 200 net new brands and seen a surge in engagement across curated deals and targeting tools, underscoring the company\u2019s commercial momentum.<\/p>\n\n\n\n<p>Today, OpenX has approximately 400 employees and will grow its commercial team by more than 20% in the second half of 2025, with over one-third of that expansion taking place in international markets. This growth will strengthen the company\u2019s ability to serve brands and independent agencies, respond quickly to buyer needs, and deliver the market\u2019s most intuitive, high-performing platform.<\/p>\n\n\n\n<p>Bohrer has been a key architect of that progress, growing strategic partnerships across holding companies, independent agencies, and direct marketers. In addition to scaling the sales organization, she established a high-performing account management function to deliver best-in-class service and client satisfaction. In her expanded role, Bohrer will oversee all buyer development efforts across the Americas, including OpenX\u2019s newly opened office in <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250722691014\/es\" target=\"_blank\" rel=\"noreferrer noopener\">Mexico City<\/a>, strengthening the company&#8217;s global footprint and enhancing its service across key growth markets.<\/p>\n\n\n\n<p>\u201cStacy\u2019s impact has been nothing short of transformational,\u201d said <strong>Matt Sattel, Chief Revenue Officer at OpenX. <\/strong>\u201cShe knows how to build high-performing teams that deliver for clients, and she does it with relentless focus and strategic clarity. As we double down on our buyer relationships and expand our presence across the Americas, Stacy\u2019s leadership will be key to accelerating growth and deepening trust with partners who are looking for smarter, faster, and more effective ways to buy media.\u201d<\/p>\n\n\n\n<p>\u201cWe\u2019re no longer just a pipe: The supply side is now delivering critical product functionality that drives performance for marketers and agencies,\u201d said<strong> Stacy Bohrer, SVP of Buyer Development at OpenX.<\/strong> \u201cClients deserve a supply partner they can trust \u2014 one that is transparent, collaborative, and invested in delivering on outcomes. That\u2019s where I\u2019ll be focused: deepening partnerships, accelerating innovation, and delivering measurable results.\u201d<\/p>\n\n\n\n<p>Forrester, a seasoned and product-first marketing leader, has helped align the voice of the customer with product strategy while refining OpenX\u2019s market positioning. Her work has sharpened the company\u2019s position in the marketplace, informed the roadmap, and strengthened collaboration across marketing, product, sales, and engineering. Under her leadership, marketing has become a growth engine, shaping narratives, accelerating new product initiatives, and expanding OpenX\u2019s global impact in key markets including the UK, Australia, France, Germany, and Japan.<\/p>\n\n\n\n<p>\u201cPlacing the customer\u2019s voice at the center of our business has been essential to guiding both product and marketing strategy while aligning sales, events, and communications under a unified vision. I\u2019m energized to carry that perspective into every facet of our work, ensuring we remain solutions-driven and customer-led,\u201d said <strong>Amanda Forrester, SVP Marketing and Communications. <\/strong>\u201cWith powerful technology and rich insights at our disposal, the supply side is uniquely positioned to shape what\u2019s next \u2014 and there\u2019s never been a more exciting time to lead that transformation.\u201d <strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>\u201cStacy and Amanda represent the best of OpenX: curious, innovative, customer-obsessed, and deeply collaborative,\u201d said <strong>John Gentry, CEO of OpenX.<\/strong> \u201cTheir influence goes beyond sales and marketing \u2014 they help foster the kind of effective, driven, and inclusive culture that makes OpenX a great place to work and accelerates innovation and execution.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250728296490\/en\/OpenX-Fuels-Continued-Commercial-Growth-With-Expanded-Leadership-Across-Buyer-Development-and-Marketing\" target=\"_blank\" rel=\"noreferrer noopener\">See the release on BusinessWire<\/a><\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 15-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world\u2019s largest publishers, working with more than 150,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral\u2122 and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.<\/p>\n","protected":false},"author":18,"featured_media":0,"template":"","meta":{"_acf_changed":true},"categories":[],"tags":[],"class_list":["post-4278","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-fuels-continued-commercial-growth-with-expanded-leadership-across-buyer-development-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing\" \/>\n<meta property=\"og:description\" content=\"PASADENA, Calif., July 28, 2025 \u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President of Buyer Development and Amanda Forrester to Senior Vice President of Marketing and Communications, reinforcing the company\u2019s commitment to commercial momentum and partner-centric product innovation. 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