{"id":4281,"date":"2025-07-21T18:05:05","date_gmt":"2025-07-21T22:05:05","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=press-releases&p=4281"},"modified":"2025-08-04T12:04:44","modified_gmt":"2025-08-04T16:04:44","slug":"openx-launches-in-mexico-to-accelerate-programmatic-access-to-premium-media-for-brands-and-agencies","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-launches-in-mexico-to-accelerate-programmatic-access-to-premium-media-for-brands-and-agencies\/","title":{"rendered":"OpenX Launches in Mexico to Accelerate Programmatic Access to Premium Media for Brands and Agencies"},"content":{"rendered":"\n

Michelle Feerman joins as the company\u2019s first hire in the region, bringing deep adtech expertise to support OpenX\u2019s expansion across Latin America.<\/em><\/p>\n\n\n\n

MEXICO CITY, Mexico, July 21, 2025 <\/strong>\u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced its official launch in Mexico as the first step in a broader LATAM expansion strategy. The move reflects growing regional demand from both advertisers and publishers for high-quality programmatic solutions that deliver transparency, performance, and premium media experiences.<\/p>\n\n\n\n

As part of this market entry, Michelle Feerman has been appointed as Senior Sales Director, LATAM, <\/strong>and will serve as OpenX\u2019s first hire in the region. Based in Mexico City, Feerman will lead demand-side strategy and business development across Latin America, starting with a focus on connecting agencies and brands in Mexico to OpenX\u2019s premium, brand-safe inventory.<\/p>\n\n\n\n

Reporting to Jeff Harp, Regional VP, U.S. West, Central, & LATAM, Feerman will partner closely with brands and agencies across the region to help them unlock greater control over their media investments\u2014enabling them to activate curated supply strategies through the DSPs of their choice while aligning more directly with key publisher partners.<\/strong> <\/p>\n\n\n\n

As advertisers in LATAM increasingly look to SSPs for transparency, efficiency, and strategic guidance, Feerman will play a central role in introducing these new possibilities to market. She will also contribute critical regional insights to OpenX\u2019s global product feedback loop, supporting the evolution of OpenXSelect, the company\u2019s newly launched curation platform built to give buyers smarter, more streamlined access to high-quality inventory.<\/p>\n\n\n\n

Feerman joins OpenX with nearly a decade of experience in digital media and adtech across LATAM. She began her career at Google, where she first gained deep insights into digital ecosystems before transitioning into programmatic media buying roles at Webedia and Adsmovil. Most recently, Feerman led the Mexico team at Integral Ad Science (IAS), spearheading strategic sales initiatives, building key agency relationships, and introducing innovative solutions into emerging markets like Mexico.<\/p>\n\n\n\n

\u201cOpenX is exactly what the Latin American market needs right now: transparent, responsible, and results-driven programmatic solutions,\u201d said Michelle Feerman Senior Sales Director, LATAM at OpenX.<\/strong> \u201cI\u2019m excited to join a team that\u2019s not only committed to quality inventory but also genuinely invested in approachable AI and supply-side targeting. The potential in LATAM is immense, and I\u2019m eager to help bring real, on-the-ground insights to help buyers make smarter and more impactful decisions with OpenX as a trusted partner.\u201d<\/p>\n\n\n\n

Feerman\u2019s appointment marks an important step in OpenX\u2019s growth trajectory, reflecting its ongoing commitment to bringing much-needed transparency to biddable CTV and OTT and upholding high inventory quality standards, which has positioned the company as a preferred SSP for premium publishers and buyers globally.<\/p>\n\n\n\n

\u201cMichelle\u2019s experience in the region and passion for building client-centric strategies make her uniquely qualified to drive OpenX\u2019s expansion into Mexico,\u201d said Jeff Harp, Regional VP, U.S. West, Central, & LATAM at OpenX.<\/strong> \u201cBuyers in LATAM are looking for partners who can help them navigate a rapidly evolving digital landscape. Michelle\u2019s proven ability to build trusted relationships and deliver go-to-market value will be critical as we grow our presence in Mexico and beyond.\u201d<\/p>\n\n\n\n

See the release on BusinessWire<\/a><\/p>\n\n\n\n

About OpenX<\/strong><\/p>\n\n\n\n

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 15-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world\u2019s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral\u2122 and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.<\/p>\n","protected":false},"author":18,"featured_media":0,"template":"","meta":{"_acf_changed":true},"categories":[],"tags":[],"class_list":["post-4281","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"\nOpenX Launches in Mexico to Accelerate Programmatic Access to Premium Media for Brands and Agencies | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-launches-in-mexico-to-accelerate-programmatic-access-to-premium-media-for-brands-and-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Launches in Mexico to Accelerate Programmatic Access to Premium Media for Brands and Agencies\" \/>\n<meta property=\"og:description\" content=\"Michelle Feerman joins as the company\u2019s first hire in the region, bringing deep adtech expertise to support OpenX\u2019s expansion across Latin America. 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