{"id":4406,"date":"2025-10-23T12:20:12","date_gmt":"2025-10-23T16:20:12","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=press-releases&#038;p=4406"},"modified":"2025-10-28T10:38:58","modified_gmt":"2025-10-28T14:38:58","slug":"openx-expands-leadership-team-to-simplify-programmatic-and-make-media-work-better-for-buyers-and-publishers","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-expands-leadership-team-to-simplify-programmatic-and-make-media-work-better-for-buyers-and-publishers\/","title":{"rendered":"OpenX Expands Leadership Team To Simplify Programmatic and Make Media Work Better for Buyers and Publishers"},"content":{"rendered":"\n<p><em>New leaders will accelerate growth of OpenXSelect\u2122 and build on the company\u2019s foundations of quality inventory, innovative data excellence, and superior performance<\/em>.<\/p>\n\n\n\n<p><strong>NEW YORK, Oct 23, 2025<\/strong> &#8211; OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced a strategic expansion of its leadership team, appointing five senior executives across product, marketing, communications, and operations.<\/p>\n\n\n\n<p>This expansion reflects OpenX\u2019s commitment to three core foundations: delivering transparent, high-quality inventory; driving innovation in data; and ensuring superior performance that directs more budget into working media. Together, these executives will help scale OpenXSelect\u2122, the company\u2019s next-generation curation and supply-side targeting platform, simplifying the complexity of programmatic and making media work better for buyers and publishers alike.<\/p>\n\n\n\n<p>Joining OpenX are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sethu Balasubramanian, Vice President of Product<\/li>\n\n\n\n<li>Nick Van Amburg, Vice President of Product Marketing<\/li>\n\n\n\n<li>Tiffany Tai, Vice President of Communications<\/li>\n\n\n\n<li>Nate Fishler, Vice President of Global Solutions and Technical Operations<\/li>\n\n\n\n<li>Emily Kramer, Head of Agency Curation and Commerce Media<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Programmatic, and even curation, have remained overly complicated for the people buying and selling media,\u201d said John Gentry, CEO of OpenX. \u201cAI is giving us the chance to simplify what has been too complex and make our customers\u2019 and partners\u2019 jobs easier. However, technology alone isn\u2019t enough. It requires people with deep product expertise, customer focus, clear communication, and the ability to innovate and maximize value to build intelligent ad tech and champion our high standards for quality, performance, and responsibility. With these new leaders, OpenX is doubling down on our mission to make media work better for buyers and publishers.&#8221;<\/p>\n\n\n\n<p><strong>Sethu Balasubramanian, Vice President of Product<\/strong><\/p>\n\n\n\n<p>A seasoned product leader with over three decades of experience across TiVo, Undertone (Perion), Cadent, and Xandr (Microsoft), Balasubramanian will lead product development for OpenXSelect and its self-serve infrastructure. In this new role, Balasubramanian will drive global platform strategy with a focus on automation, usability, and international scale across CTV, display, native, mobile, app, and video.<\/p>\n\n\n\n<p><strong>Nick Van Amburg, Vice President of Product Marketing<\/strong><\/p>\n\n\n\n<p>Van Amburg will lead global product marketing for the company\u2019s entire product offering, including OpenXSelect. A seasoned marketing leader from Cond\u00e9 Nast, The New York Times, and Dotdash Meredith, Van Amburg has a strong track record of launching innovative ad products for some of the biggest publishers in the world. He brings over twenty years of experience to the company and a sharp focus on how product capabilities align with buyer needs \u2014 particularly in cross-regional markets including the U.S., Europe, LATAM, and APAC.<\/p>\n\n\n\n<p><strong>Tiffany Tai, Vice President of Communications<\/strong><\/p>\n\n\n\n<p>Tai will oversee all internal and external communications, including corporate communications, media relations, analyst engagement, and employee communications. She brings over a decade of experience in corporate and product communications, brand storytelling, crisis management, and executive communications from leadership roles at Hulu, Activision Blizzard, and Integral Ad Science.<\/p>\n\n\n\n<p><strong>Nate Fishler, Vice President of Global Solutions and Technical Operations<\/strong><\/p>\n\n\n\n<p>As OpenX evolves its platform and global footprint, Fishler will oversee operational execution, streamlining processes, scaling platform delivery, and supporting the growth of OpenXSelect. Fishler brings more than a decade of experience from Index Exchange, TikTok, Kargo, and a record of accelerating revenue growth, deepening partnerships, and aligning internal strategy with external demand.<\/p>\n\n\n\n<p><strong>Emily Kramer, Head of Agency Curation &amp; Commerce Media<\/strong><\/p>\n\n\n\n<p>Kramer will lead strategy for agency partnerships and retail media enablement, with a focus on helping partners navigate offsite monetization and maximizing the value of their commerce data in curated media environments. She brings deep experience from advising CPGs and retailers like Target\u2019s Roundel, CVS, Macy\u2019s, and The Home Depot through her previous work at Merkle and as an independent retail media consultant.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251014695540\/en\/OpenX-Expands-Leadership-Team-To-Simplify-Programmatic-and-Make-Media-Work-Better-for-Buyers-and-Publishers\" target=\"_blank\" rel=\"noreferrer noopener\">See the release on BusinessWire<\/a><\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is an independent omnichannel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a trusted partner of more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral\u2122 and third-party verified for achieving its SBTi Net-Zero targets. Learn more at&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.openx.com&amp;esheet=54335465&amp;newsitemid=20251014695540&amp;lan=en-US&amp;anchor=www.openx.com&amp;index=1&amp;md5=61aa6704b67b69466ce469fc9f000f9b\" target=\"_blank\">www.openx.com<\/a>.<\/p>\n","protected":false},"author":13,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4406","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX Expands Leadership Team To Simplify Programmatic and Make Media Work Better for Buyers and Publishers | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-expands-leadership-team-to-simplify-programmatic-and-make-media-work-better-for-buyers-and-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Expands Leadership Team To Simplify Programmatic and Make Media Work Better for Buyers and Publishers\" \/>\n<meta property=\"og:description\" content=\"New leaders will accelerate growth of OpenXSelect\u2122 and build on the company\u2019s foundations of quality inventory, innovative data excellence, and superior performance. 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