{"id":4414,"date":"2025-10-28T10:48:16","date_gmt":"2025-10-28T14:48:16","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=press-releases&p=4414"},"modified":"2025-10-28T10:50:00","modified_gmt":"2025-10-28T14:50:00","slug":"openx-and-attains-in-flight-sales-optimization-solution-delivers-14-percent-conversion-rate-for-mcdonalds","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-and-attains-in-flight-sales-optimization-solution-delivers-14-percent-conversion-rate-for-mcdonalds\/","title":{"rendered":"OpenX and Attain\u2019s In-Flight Sales Optimization Solution Delivers 14% Conversion Rate for McDonald\u2019s"},"content":{"rendered":"\n

Once only available through retail media networks, the new supply-side partnership delivers turnkey measurement of key metrics, including sales lift and incremental ROAS.
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NEW YORK, Oct. 28, 2025<\/strong>\u00a0\u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, and Attain, the most trusted and comprehensive source for live purchase data, today announced a groundbreaking supply-side in-flight sales optimization solution, delivering verified, sales-based outcomes to the programmatic ecosystem. Leveraging OpenXSelect and Attain\u2019s real-time purchase data and insights, an OMD campaign achieved a 14.32% conversion rate, far surpassing industry benchmarks.<\/p>\n\n\n\n

Retail media is projected<\/a> to grow approximately 19% by 2026, reflecting a clear market shift toward outcome-based advertising currencies. The OpenX and Attain partnership introduces a groundbreaking supply-side solution enabling advertisers to track and optimize outcome-based metrics such as return on ad spend (ROAS), incremental conversions, and sales lift across multiple retailers at the individual transaction level.<\/p>\n\n\n\n

Through this integration, McDonald\u2019s realized substantial performance enhancements, including a 2.69% increase in new customer acquisition at a highly efficient cost-per-acquisition (CPA) of just $4.68, alongside a 1.29% lift in total sales. Incremental ROAS reached $10.92, underscoring the significant value derived from strategic media curation and real-time supply-path optimization.<\/p>\n\n\n\n

Utilizing Attain’s panel of over 10 million opted-in consumers and more than $700 billion in verified annual transactions across over 10,000 retailers, merchants, and brands, this turnkey solution delivers daily insights, streamlined through weekly automated reports requiring no additional advertiser setup. By uniting the power of OpenX\u2019s proprietary supply-side identity graph available through its self-serve curation platform, OpenXSelect, and Attain\u2019s live purchase data, this project unlocks real-time data for in-flight optimization that was previously out of reach for marketers.<\/p>\n\n\n\n

Key benefits for advertisers include:<\/p>\n\n\n\n