{"id":4425,"date":"2025-10-29T11:02:42","date_gmt":"2025-10-29T15:02:42","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=press-releases&p=4425"},"modified":"2025-11-07T07:11:33","modified_gmt":"2025-11-07T12:11:33","slug":"openx-unlocks-the-power-of-video-in-latam-with-curated-ctv-and-premium-video-packages","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unlocks-the-power-of-video-in-latam-with-curated-ctv-and-premium-video-packages\/","title":{"rendered":"OpenX Unlocks the Power of Video in LATAM with Curated CTV and Premium Video Packages"},"content":{"rendered":"\n

This new offering taps into Latin America\u2019s rich video culture and passion for sports and entertainment, driving performance at scale across devices and environments.<\/em><\/p>\n\n\n\n

MEXICO CITY, Oct. 29, 2025<\/strong> \u2013 OpenX Technologies, Inc., a global leader in omnichannel supply-side solutions, today announced the launch of a powerful new video-focused offering tailored for the rapidly growing Latin American (LATAM) digital advertising market. The curated suite enables advertisers to activate high-performing video campaigns across CTV, OTT, and OLV with precision, transparency, and scale.<\/p>\n\n\n\n

LATAM\u2019s deep-rooted video culture has positioned the category for explosive growth. CTV, in particular, is dominating viewership in markets like Mexico, where ad-supported streaming services are driving high adoption rates and reshaping the media landscape. Sports remain a key driver<\/a> of engagement: in Mexico, 1 in 10 fans over 18 watch live sports daily and nearly half tune in weekly, while Brazil shows even stronger engagement with nearly 1 in 5 watching daily. <\/p>\n\n\n\n

With this specialized offering, OpenX helps advertisers tap into LATAM\u2019s rapidly maturing video landscape through easy-to-activate deal IDs available across all major DSPs. Built for both scale and performance, the packages are designed to support a variety of campaign objectives, including brand awareness, customer acquisition, and video completion rates.<\/p>\n\n\n\n

OpenX has partnered with a growing roster of premium publishers across LATAM including CanelaTV, Sling, Tastemade, Tubi, Univision, Vix, and Xumo. By working directly with top-tier regional media owners, OpenX is able to offer advertisers unparalleled transparency, reach, and performance. <\/p>\n\n\n\n

As a result, advertisers can now unlock the full potential of LATAM\u2019s video ecosystem using OpenX\u2019s advanced curation capabilities. With major international soccer events around the corner, these curation capabilities will unlock sports audiences in the region, and our premium inventory of pre- and post-game content will bring advertisers closer to sports fans at exactly the right time. <\/p>\n\n\n\n

“OpenX\u2019s curated video solutions align perfectly with Xumo’s commitment to delivering premium, brand-safe content to audiences across every screen,” said Nicole Malitz, Director of Programmatic Partnerships at Xumo.<\/strong> “This partnership makes it easier than ever for advertisers to tap into the excitement of live sports and culturally resonant storytelling throughout Latin America.”<\/p>\n\n\n\n

Dynamic video solutions include:<\/strong><\/p>\n\n\n\n