{"id":4833,"date":"2026-01-06T13:30:55","date_gmt":"2026-01-06T18:30:55","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=press-releases&#038;p=4833"},"modified":"2026-01-07T10:03:00","modified_gmt":"2026-01-07T15:03:00","slug":"openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/","title":{"rendered":"OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions"},"content":{"rendered":"\n<p><em>The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in cost per conversion.<\/em><br><\/p>\n\n\n\n<p><strong>NEW YORK, Jan. 6, 2026<\/strong>&nbsp;\u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced the launch of&nbsp;<a href=\"https:\/\/www.openx.com\/openxbuild\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenXBuild<\/a>, a software suite that gives advertisers unprecedented real-time control over ad performance, reach, and insights. Designed for brand and agency buyers, OpenXBuild offers a new way to leverage first-party data and deploy proprietary logic in real time to build high-performing, secure advertising solutions.<\/p>\n\n\n\n<p>While some solutions offer secure data collaboration, they are often expensive, complex to develop, and unable to support real-time decisioning. Today, buyers are demanding easy, cost-effective, and secure use of quality data to fuel custom AI-powered advertiser solutions that drive better ad performance.<\/p>\n\n\n\n<p>Leveraging OpenX\u2019s legacy of tech innovation and fraud-free, direct-to-publisher connections, OpenXBuild enhances ad performance while reducing operational overhead by enabling buyers to shape bidding strategies dynamically before the auction, so they bid on the most effective impressions. This work is particularly critical for brands and agencies using AI to build bespoke curation and decisioning frameworks.<\/p>\n\n\n\n<p>The APIs, combined with OpenX\u2019s rigorous quality standards and direct publisher relationships, underscore the distinct value of OpenXBuild:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Auction Insights API:&nbsp;<\/strong>Bidding Intelligence Data Set (BIDS), the first feature in this API, delivers easy access to key log-level data, giving advertisers clear visibility into exposures, supply signals, and auction outcomes. This transparency helps improve decisions, reduce adtech tax, and shift more budget to working media.<\/li>\n\n\n\n<li><strong>Identity Resolution API:&nbsp;<\/strong>Powered by OpenX\u2019s proprietary identity graph, this API spans more than 237 million U.S. users and 150 million CTV devices, allowing buyers to target customers across channels and formats at scale using their own first- or third-party data and\/or proprietary IDs.<\/li>\n\n\n\n<li><strong>Real-Time Bidstream API:&nbsp;<\/strong>By integrating and executing their own data and decisioning models within the OpenX bidstream before activating in their preferred DSP, buyers get better ad performance at lower cost compared to traditional bid-time media filtering and decisioning.<\/li>\n<\/ul>\n\n\n\n<p>tvScientific, a leader in CTV performance advertising, adopted the Real-Time Bidstream API to deliver guaranteed results for programmatic campaigns. By combining their proprietary models with OpenXBuild\u2019s custom decisioning capability and secure supply access, tvScientific is optimizing traffic to its DSP to achieve guaranteed outcomes across premium streaming inventory.<\/p>\n\n\n\n<p>\u201cWith OpenXBuild, we can apply our audience enrichment and bidding algorithms directly inside the exchange. This low-latency integration unlocks optimization techniques that aren\u2019t possible in a traditional DSP setup,\u201d said&nbsp;<strong>Teddy Jawde, SVP, Product Management at tvScientific.<\/strong>&nbsp;\u201cBy evaluating impressions closer to supply and bidding more selectively, advertisers have seen a 70% reduction in cost-per-conversion on OpenX traffic compared to unshaped SSP inventory.\u201d<\/p>\n\n\n\n<p>OpenXBuild supports low-latency and scalable privacy-first data processing, enabling sophisticated pre-auction filtering across CTV, mobile, desktop, and app. Now, buyers can safely bring their data to the cloud without costly, complex API calls, batch transfers, or manual workflows \u2014 and use custom decisioning to make real-time, predictive decisions that drive higher win rates and reduce wasted spend.<\/p>\n\n\n\n<p>\u201cWith OpenXBuild, we\u2019re addressing a growing demand for brands and agencies to differentiate their advertising solutions by cost-effectively combining their data with trusted supply, all without the traditional costs and latency,\u201d said&nbsp;<strong>Joel Meyer, CTO at OpenX.<\/strong>&nbsp;\u201cOpenXBuild addresses these key buyer challenges, empowering partners to enrich and act on audience and auction data instantly within a secure environment that\u2019s already connected to ad supply.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260106566501\/en\/OpenX-Unveils-OpenXBuild-A-New-Software-Suite-for-Building-Better-Advertising-Solutions\" target=\"_blank\" rel=\"noreferrer noopener\">See the release on BusinessWire<\/a><\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world\u2019s largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral\u2122 and third-party verified for achieving its SBTi Net-Zero targets. Learn more at&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.openx.com%2F&amp;esheet=54389300&amp;newsitemid=20260106566501&amp;lan=en-US&amp;anchor=www.openx.com&amp;index=2&amp;md5=51f0be3cdcc165c3429274f7385cfced\" target=\"_blank\">www.openx.com<\/a>.<\/p>\n","protected":false},"author":18,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4833","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions\" \/>\n<meta property=\"og:description\" content=\"The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in cost per conversion. NEW YORK, Jan. 6, 2026&nbsp;\u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced the launch of&nbsp;OpenXBuild, a software suite that gives advertisers unprecedented real-time control [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T15:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2021\/09\/logo-openx.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\\\/\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\\\/\",\"name\":\"OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions | OpenX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\"},\"datePublished\":\"2026-01-06T18:30:55+00:00\",\"dateModified\":\"2026-01-07T15:03:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Releases\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"contentUrl\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"width\":696,\"height\":696,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OpenX\\\/\",\"https:\\\/\\\/x.com\\\/OpenX\",\"https:\\\/\\\/www.instagram.com\\\/openxlife\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openx\\\/\"],\"description\":\"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.\",\"telephone\":\"+1-626-466-1141\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions | OpenX","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/","og_locale":"en_GB","og_type":"article","og_title":"OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions","og_description":"The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in cost per conversion. NEW YORK, Jan. 6, 2026&nbsp;\u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced the launch of&nbsp;OpenXBuild, a software suite that gives advertisers unprecedented real-time control [&hellip;]","og_url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2026-01-07T15:03:00+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2021\/09\/logo-openx.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/","name":"OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions | OpenX","isPartOf":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website"},"datePublished":"2026-01-06T18:30:55+00:00","dateModified":"2026-01-07T15:03:00+00:00","breadcrumb":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-unveils-openxbuild-a-new-software-suite-for-building-better-advertising-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Press Releases","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/"},{"@type":"ListItem","position":3,"name":"OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions"}]},{"@type":"WebSite","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization","name":"OpenX","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","width":696,"height":696,"caption":"OpenX"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"],"description":"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.","telephone":"+1-626-466-1141"}]}},"_links":{"self":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/press-releases\/4833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/press-releases"}],"about":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/types\/press-releases"}],"author":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/users\/18"}],"wp:attachment":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media?parent=4833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/categories?post=4833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/tags?post=4833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}