{"id":4845,"date":"2026-01-14T11:48:32","date_gmt":"2026-01-14T16:48:32","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=press-releases&p=4845"},"modified":"2026-01-14T11:48:33","modified_gmt":"2026-01-14T16:48:33","slug":"openx-increases-investment-in-global-supply-infrastructure-and-publisher-development-personnel","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-increases-investment-in-global-supply-infrastructure-and-publisher-development-personnel\/","title":{"rendered":"OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel"},"content":{"rendered":"\n

The addition of Akhil Savani from The Trade Desk and the promotion of OpenX veteran Rebecca Bonell reinforce OpenX\u2019s commitment to publisher success.<\/em>
<\/p>\n\n\n\n

NEW YORK, Jan. 14, 2026<\/strong> \u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel supply-side platforms, today announced two additions to its Publisher Development leadership team. Akhil Savani has joined the company as Vice President of Publisher Development, while longtime OpenX leader Rebecca Bonell has been elevated to Regional Vice President of Publisher Development, The Americas. Together, they will shape OpenX\u2019s next phase of publisher growth, working with publishers to innovate and increase monetization while driving fair value exchanges.<\/p>\n\n\n\n

As publishers face critical challenges, including zero-click search and advancements in large language models (LLMs), OpenX is innovating to support publisher revenue and data strategies. The company’s continued investments in industry-leading talent, as well as its commitment to global infrastructure that helps publishers navigate emerging technology and unlock incremental monetization models, make OpenX a continued and trusted partner of the world\u2019s largest publishers.<\/p>\n\n\n\n

Savani will join the OpenX leadership team, overseeing both business development and account management for publishers across the Americas. In partnership with Bonell, he will be responsible for expanding high-quality, direct publisher supply across all formats \u2014 including CTV, video, display, native, DOOH, and audio. In particular, this work will further strengthen OpenX\u2019s CTV offering, helping publishers drive monetization through differentiated demand, reinforcing OpenX\u2019s role as a trusted partner to leading global content owners, OEMs, and vMVPDs.<\/p>\n\n\n\n

\u201cPublishers today need more than just better monetization from an SSP \u2014 they need strategic partners who can help them navigate complexity, unlock new revenue, and do it in a way that is easy to implement,\u201d said Tyler Romasco, Executive Vice President of Demand Platforms at OpenX<\/strong>. \u201cAkhil and Rebecca have exactly the kind of leadership and expertise our partners need to succeed across formats, channels, and regions.\u201d<\/p>\n\n\n\n

Savani brings more than two decades of experience in digital media and adtech, most recently spending nine years at The Trade Desk, where he led global inventory partnerships and operational teams. His background spans both sides of the auction, giving him a unique perspective on how to help publishers value their inventory, data sets, and audiences while navigating ongoing shifts around privacy and AI-driven decisioning.<\/p>\n\n\n\n

\u201cI\u2019ve partnered with OpenX for years and have always admired the company\u2019s principled approach to transparency and quality,\u201d said Akhil Savani, Vice President, Publisher Development at OpenX<\/strong>. \u201cI\u2019m excited to join during such an exciting time of growth and to help scale new strategic partnerships across high-growth environments such as CTV and mobile.\u201d<\/p>\n\n\n\n

Bonell, who has spent nearly a decade building trusted publisher relationships at OpenX, is equally focused on helping partners drive success in a rapidly evolving market. In her new role, she will lead Publisher Business Development across the Americas, onboarding new supply and strengthening ties with OpenX\u2019s most strategic partners.<\/p>\n\n\n\n

“At OpenX, quality, trust, and autonomy truly matter. We focus on building meaningful publisher partnerships, a strategy that powers true impact, rather than chasing volume at all costs,” said Rebecca Bonell, Regional Vice President of Publisher Development, The Americas at OpenX<\/strong>. \u201cIn this new role, I\u2019m excited to build a strong, globally focused team, help publishers clearly articulate the value of their supply, and continue advancing an insight-driven approach across the industry.\u201d<\/p>\n\n\n\n

See the release on BusinessWire<\/a><\/p>\n\n\n\n

About OpenX<\/strong><\/p>\n\n\n\n

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world\u2019s largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral\u2122 and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com<\/a>.<\/p>\n","protected":false},"author":18,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4845","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"\nOpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-increases-investment-in-global-supply-infrastructure-and-publisher-development-personnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel\" \/>\n<meta property=\"og:description\" content=\"The addition of Akhil Savani from The Trade Desk and the promotion of OpenX veteran Rebecca Bonell reinforce OpenX\u2019s commitment to publisher success. 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