{"id":614,"date":"2017-02-13T18:12:32","date_gmt":"2017-02-13T18:12:32","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/publishers-clearing-house-increases-revenue-26-with-openx\/"},"modified":"2022-03-12T23:15:14","modified_gmt":"2022-03-12T23:15:14","slug":"publishers-clearing-house-increases-revenue-26-openx","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/publishers-clearing-house-increases-revenue-26-openx\/","title":{"rendered":"Publishers Clearing House Increases Revenue 26% with OpenX"},"content":{"rendered":"\n<p><em>Key elements of partnership include raising ad quality and leading data innovation<\/em><\/p>\n\n\n\n<p><strong>LOS ANGELES and NEW YORK\u2013<\/strong> OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and Publishers Clearing House (PCH), a premium digital entertainment and shopping destination, today announced the successful integration of OpenX solutions into PCH\u2019s monetization strategy.<\/p>\n\n\n\n<p>By utilizing OpenX Bidder and private marketplaces (PMPs), PCH saw a 26% lift in revenue across desktop on PCH.com, PCH\u2019s largest digital property, for an average daily increase of nearly $10,000 per day. Inventory performs best in a high-quality marketplace, and as the leader in quality, OpenX provides the best environment for publishers to tap into new revenue streams while achieving instant scale through its PMP and multi-pub deals.<\/p>\n\n\n\n<p>\u201cPCH is a prime example of a premium publisher thinking about their advertising strategy in innovative ways and we\u2019re thrilled to see the results we have achieved together so far,\u201d said Jason Fairchild, CRO and co-founder at OpenX. \u201cPCH is pushing the envelope by applying new tools and methods, like leveraging their own first-party CRM data, to substantially increase the value of their unique inventory to advertisers looking for specific audiences. We look forward to our continued collaboration.\u201d<\/p>\n\n\n\n<p>PCH may be best known for its famous free-to-play, chance-to-win prize promotions, but over the last couple years its digital advertising arm, PCH\/Media, has also emerged as a major player in the digital media space. With reach into 73% of US households, PCH\/Media harnesses the power of its highly engaged user base and unique data assets to offer media and targeting solutions that deliver superior performance in viewability, video completion rate, and on-target delivery.<\/p>\n\n\n\n<p>As PCH continues to invest heavily in its digital media strategy, including support of their mobile apps, protecting brand integrity and user experience across web and mobile environments is a top business priority and another major factor in its decision to partner with OpenX.<\/p>\n\n\n\n<p>\u201cAd quality is one of our biggest priorities, and OpenX\u2019s ability to exceed high marketplace standards as the industry leader in quality has allowed us to focus on enhancing our monetization strategy,\u201d said Heather Macaulay, head of revenue at PCH\/Media. \u201cOpenX was our first header bidding partner, and the tangible business results we\u2019ve seen since beginning a relationship with them are a testament to their level of dedication to serving our unique brand needs. We truly believe our combined success is due in no small part to the collaborative, consultative partnership we\u2019ve built with the OpenX team.\u201d<\/p>\n\n\n\n<p><strong>About Publishers Clearing House (PCH) and PCH\/Media<\/strong><br>PCH\/Media is the digital advertising arm of Publishers Clearing House, a leading interactive media and entertainment company. We offer creative media and targeting solutions to help marketers identify the right audiences and persuade them to buy, download, or engage. PCH has offices in Portland (ME), New York City, Port Washington, Boston, Chicago, and San Francisco. Learn more at media.pch.com.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[101,20,24],"class_list":["post-614","press-releases","type-press-releases","status-publish","hentry","tag-bidder","tag-private-marketplaces","tag-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publishers Clearing House Increases Revenue 26% with OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/publishers-clearing-house-increases-revenue-26-openx\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publishers Clearing House Increases Revenue 26% with OpenX\" \/>\n<meta property=\"og:description\" content=\"Key elements of partnership include raising ad quality and leading data innovation LOS ANGELES and NEW YORK\u2013 OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and Publishers Clearing House (PCH), a premium digital entertainment and shopping destination, today announced the successful integration of OpenX solutions into PCH\u2019s monetization strategy. 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