{"id":620,"date":"2017-11-29T08:03:16","date_gmt":"2017-11-29T08:03:16","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-mobile-business-more-than-doubles-in-first-half-of-2017\/"},"modified":"2024-09-18T11:22:05","modified_gmt":"2024-09-18T15:22:05","slug":"openx-mobile-business-more-than-doubles-in-first-half-of-2017","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-mobile-business-more-than-doubles-in-first-half-of-2017\/","title":{"rendered":"OpenX Mobile Business More Than Doubles In First Half of 2017"},"content":{"rendered":"\n
Company launches video optimized mobile SDK delivering increased access to in-app and cross-screen video<\/em><\/h6>\n\n\n\n

LOS ANGELES and NEW YORK <\/strong>\u2013 29 November 2017 \u2013 OpenX<\/a>, the world\u2019s leading independent advertising technology provider, announced significant growth in its mobile business in the first half of 2017, recording 150% growth in net revenue year-over-year. The company also announced the release of the latest version of its mobile SDK, optimizing for video formats to enable publishers and app developers to better monetize their mobile apps with video in a high-quality, scalable environment that connects to the most respected buyers, brands and agencies worldwide.<\/p>\n\n\n\n

The growth of the company\u2019s mobile business follows a dedicated investment in building innovative solutions catered specifically to the mobile environment. More than 90% of OpenX\u2019s top customers globally now use the OpenX Exchange to monetize both desktop and mobile inventory.<\/p>\n\n\n\n

\u201cWith mobile advertising overtaking desktop spend globally, OpenX has made the right technology and team investments to grow with the industry\u2019s expansion into mobile and cross-screen consumer engagement,\u201d said Jason Fairchild, co-founder and chief revenue officer at OpenX. \u201cAs mobile continues to command greater consumer attention and advertiser spend, OpenX\u2019s exchange has rapidly grown to become one of the largest mobile marketplaces in the world connecting hundreds of millions of consumers with the most trusted and respected brands.\u201d<\/p>\n\n\n\n

Long-standing publisher and mobile app developer partnerships fueled rapid growth for the company\u2019s mobile business in the first half of 2017 and spurred significant adoption of its mobile SDK which initially launched in August. In just the first ten weeks of general availability more than 100 premium mobile apps have integrated the SDK. Following strong early adoption and the opportunity to increase demand for high value video ad units, OpenX today announced the SDK is now video-optimized to provide publishers and app developers with the ability to leverage interstitial video formats in their monetization strategy.<\/p>\n\n\n\n

\u201cMobile video is poised for explosive growth in 2018, continuing to grow in popularity among advertisers because of its unique position at the intersection of quality and user experience \u2013 a position where OpenX thrives,\u201d said Maggie Mesa, vice president of mobile business development at OpenX. \u201cConsumers viewing mobile, and specifically in-app video content, offer a unique opportunity for brands to drive powerful engagement and for publishers and app developers to drive increased revenue. OpenX\u2019s high quality global mobile exchange is perfectly positioned to support both buyers and sellers in this valuable environment.\u201d<\/p>\n\n\n\n

\u201cBalancing monetization with a high quality user experience is critical as we look to grow and expand our business,\u201d said Sean Thompson, vice president of production at Mobile Deluxe, a leading publisher of casual mobile gaming apps. \u201cAt Mobile Deluxe we look for monetization partners who can provide us with the latest tools for bringing in revenue without slowing down our apps or impacting the user experience. We\u2019ve been impressed with the level of mobile-specific insight that OpenX brings to our partnership. To date OpenX has proven to be trustworthy partner through their commitment to quality and partner service, and we\u2019re excited to expand our relationship to leverage their full SDK.\u201d<\/p>\n\n\n\n

Publishers and app developers who use the OpenX Mobile SDK not only gain the ability to access premium formats, like video, but are also empowered to take full control of their programmatic advertising through a direct-integration with OpenX that delivers improved speed and overall better monetization without impacting the stability of the app.<\/p>\n\n\n\n

About OpenX
<\/strong>OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.<\/p>\n\n\n\n

At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.<\/p>\n\n\n\n

www.openx.com<\/a>\u00a0@openx<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[23,17],"class_list":["post-620","press-releases","type-press-releases","status-publish","hentry","tag-mobile","tag-mobile-app"],"acf":[],"yoast_head":"\nOpenX Mobile Business More Than Doubles In First Half of 2017<\/title>\n<meta name=\"description\" content=\"OpenX announced significant growth in its mobile business in the first half of 2017, recording 150% growth in net revenue year-over-year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-mobile-business-more-than-doubles-in-first-half-of-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Mobile 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