{"id":631,"date":"2009-04-01T23:52:00","date_gmt":"2009-04-01T23:52:00","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-experiences-major-ad-server-growth\/"},"modified":"2024-09-16T12:03:22","modified_gmt":"2024-09-16T16:03:22","slug":"openx-experiences-major-ad-server-growth","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-experiences-major-ad-server-growth\/","title":{"rendered":"OpenX Experiences Major Ad Server Growth"},"content":{"rendered":"\n

OpenX Hosted Experiences 400% Growth; Global Popularity of OpenX Download Continues; Revenue Begins to Ramp<\/em><\/strong><\/p>\n\n\n\n

PASADENA, Calif., April 1, 2009<\/strong> OpenX Technologies, Inc. (OpenX), the world\u2019s leading independent ad server for web publishers, today announced that the company has experienced major growth in both the OpenX Hosted (Hosted) and OpenX Download (Download) versions of its ad serving products. Hosted has attracted more than 8,000 publishers to sign-up since its October 2008 launch and has already achieved a monthly run rate of more than 5 billion impressions flowing through the service. In addition, OpenX\u2019s original Download product has continued to enjoy its enormous, global popularity and the newest version, launched in July 2008, now has more than 15,000 publishers actively using the software. The company also announced that it has gained strong initial revenue traction in the four business lines it first announced in December 2008.<\/p>\n\n\n\n

OpenX Hosted \u2013 Widespread Adoption<\/strong><\/p>\n\n\n\n

The widespread adoption of OpenX Hosted has been significant since the initial report of its growth in December 2008. In three months, the product\u2019s monthly run rate of impressions has grown more than 400% to more than 5 billion impressions. The number of sign-ups now exceeds 8,000, an increase of more than 300%.<\/p>\n\n\n\n

Hosted, which runs on the same popular software found in the company\u2019s original downloadable product, allows publishers to use the platform to operate all aspects of ad serving while OpenX provides all the hardware and back-end infrastructure, leaving publishers free to focus on maximizing their advertising revenues. The product\u2019s extremely rich feature set enables publishers to manage their advertising campaigns across multiple direct advertisers and ad networks, prioritize and optimize their campaigns, and use sophisticated targeting tools.<\/p>\n\n\n\n

\u201cOur experience using OpenX Hosted has been very positive,\u201d said Henry Work, developer, TechCrunch. \u201cNot only has Hosted been consistently stable for us since launch, but we\u2019ve also seen a strong performance boost in ad delivery since we\u2019ve begun using it. Moreover, the OpenX team has been remarkably responsive and effective in helping us customize the ad server to help us achieve our advertising goals.\u201d<\/p>\n\n\n\n

\u201cOpenX Hosted provides us with an excellent solution for our online advertising needs,\u201d said Jonathan Carroll, ad operations manager, FamilyLink.com. \u201cIn addition to the fact that Hosted eliminates the need for us to run this aspect of our advertising on our own servers, we\u2019re also finding that OpenX provides extraordinary value.\u201d<\/p>\n\n\n\n

\u201cWe are extremely encouraged by the massive growth of both OpenX Hosted and OpenX Download,\u201d said Tim Cadogan, chief executive officer, OpenX. \u201cThe fact that tens of thousands of new publishers worldwide have embraced our products in such a brief period is testament to the unique way in which they are able to use OpenX to build their online businesses. We\u2019re delighted to be able to help so many people build their businesses in these difficult times.\u201d<\/p>\n\n\n\n

OpenX Download \u2013 Growing Global Popularity<\/strong><\/p>\n\n\n\n

The company\u2019s original Download product has also continued its very strong growth. The latest version of the software, OpenX 2.6, is now being actively used by more than 15,000 publishers, a 50% increase since December 2008. More than 300 billion impressions now run through OpenX products around the world every month.<\/p>\n\n\n\n

OpenX Community \u2013 Continued Expansion<\/strong><\/p>\n\n\n\n

The OpenX community has continued its global expansion with a 25% year-to-date increase. The community\u2019s more than 35,000 total publishers power more than 150,000 websites across the Internet. Using the company\u2019s software in either its Hosted or downloadable version, OpenX publishers generate more than 300 billion ad impressions monthly. OpenX products are now used in more than 100 countries and are translated into twenty-five languages by community contributors.<\/p>\n\n\n\n

Revenue Begins to Ramp<\/strong><\/p>\n\n\n\n

As the company\u2019s ad serving products are increasingly embraced by publishers across the Internet, the company\u2019s revenue has begun to ramp. The company currently has four revenue streams: (1) professional services for publishers; (2) premium support packages; (3) premium Hosted packages; and (4) OpenX Market, a new publisher monetization platform currently in beta.<\/p>\n\n\n\n

About OpenX<\/strong><\/p>\n\n\n\n

OpenX is the world\u2019s leading independent ad server for web publishers. Building on the strength of our open source heritage, we offer our vast community of publishers comprehensive, customizable and free to use ad serving technology. The OpenX Ad Server empowers our community of more than 150,000 websites across the Internet with the ability to take control of their ads and maximize their ad revenue and relevance. The OpenX Ad Server products are translated into 25 languages, used in more than 100 countries around the world, and serve more than 300 billion ads each month.<\/p>\n\n\n\n

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Limited, is based in Pasadena, California, with offices in London and Poland. OpenX is backed by leading investors including Accel Partners, Index Ventures and O\u2019Reilly AlphaTech Ventures. For more information, please visit:\u00a0www.openx.com<\/a>.<\/p>\n\n\n\n

OpenX is a trademark of OpenX Limited.
OpenX Media Contact:<\/strong> Al Duncan 1.626.466.1142 media@openx.org<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[27,24],"class_list":["post-631","press-releases","type-press-releases","status-publish","hentry","tag-ad-server","tag-publishers"],"acf":[],"yoast_head":"\nOpenX Experiences Major Ad Server Growth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-experiences-major-ad-server-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Experiences Major Ad Server Growth\" \/>\n<meta property=\"og:description\" content=\"OpenX Hosted Experiences 400% Growth; Global Popularity of OpenX Download Continues; Revenue Begins to Ramp PASADENA, Calif., April 1, 2009 OpenX Technologies, Inc. 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