{"id":644,"date":"2016-12-08T23:47:40","date_gmt":"2016-12-08T23:47:40","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/trustworthy-accountability-group-awards-openx-with-certified-against-fraud-seal\/"},"modified":"2022-03-13T04:20:49","modified_gmt":"2022-03-13T04:20:49","slug":"trustworthy-accountability-group-awards-openx-certified-fraud-seal","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/trustworthy-accountability-group-awards-openx-certified-fraud-seal\/","title":{"rendered":"Trustworthy Accountability Group Awards OpenX with \u201cCertified Against Fraud\u201d Seal"},"content":{"rendered":"\n<p><em>OpenX was also recognized by Pixalate Inc. as the highest quality source of inventory for the fourth continuous month<\/em><\/p>\n\n\n\n<p><strong>LOS ANGELES and NEW YORK \u2013<\/strong> OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that it is one of the first group of companies awarded the \u201cCertified Against Fraud\u201d Seal from the <a href=\"https:\/\/www.tagtoday.net\/\">Trustworthy Accountability Group<\/a> (TAG), an advertising industry initiative created to fight criminal activity in the digital advertising supply chain.<\/p>\n\n\n\n<p>OpenX is one of just 16 companies to complete the thorough review process to meet TAG\u2019s rigorous anti-fraud standards, furthering the company\u2019s commitment to investing in measures to eliminate fraud in digital advertising. According to the ANA, ad fraud is expected to cost the global advertising industry more than $7 billion dollars in 2016.<\/p>\n\n\n\n<p>\u201cOpenX has long been a leader in creating fair and transparent marketplaces for online advertising. As the industry grows and evolves, it is vital that we develop new tools and methods to fight the forces that can undermine the health of the ecosystem. We are proud to be recognized by TAG as a pioneer in the fight for higher standards and for elevating the quality of the industry as a whole,\u201d said John Murphy, VP of Marketplace Quality at OpenX.<\/p>\n\n\n\n<p>The \u201cCertified Against Fraud\u201d Seal is the most recent recognition OpenX has achieved for its commitment to quality. OpenX is also certified under TAG\u2019s \u201cCertified Against Piracy\u201d Program Inventory Quality Guidelines, and a key contributor to the recently introduced \u201cCertified Against Malware\u201d program. OpenX also ranked first in overall quality for mobile, desktop and international inventory on Pixalate\u2019s Global Seller Trust Index for October, solidifying its position as the top source of high-quality inventory across all formats and regions.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>About OpenX<br><\/strong>OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.<\/p>\n\n\n\n<p>At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.<\/p>\n\n\n\n<p><a href=\"http:\/\/corp-www.prod.gcp.openx.org\/\">www.openx.com<\/a>&nbsp;@openx<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,24,28],"class_list":["post-644","press-releases","type-press-releases","status-publish","hentry","tag-demand-partners","tag-publishers","tag-quality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trustworthy Accountability Group Awards OpenX with \u201cCertified Against Fraud\u201d Seal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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