{"id":648,"date":"2020-10-07T07:37:03","date_gmt":"2020-10-07T07:37:03","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/new-research-from-openx-and-the-harris-poll-reveals-consumer-spending-and-marketing-budgets-set-to-rebound-in-q4-and-2021\/"},"modified":"2024-09-18T10:26:47","modified_gmt":"2024-09-18T14:26:47","slug":"new-research-from-openx-and-the-harris-poll-reveals-consumer-spending-and-marketing-budgets-set-to-rebound-in-q4-and-2021","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/new-research-from-openx-and-the-harris-poll-reveals-consumer-spending-and-marketing-budgets-set-to-rebound-in-q4-and-2021\/","title":{"rendered":"New Research from OpenX and The Harris Poll Reveals Consumer Spending and Marketing Budgets Set to Rebound in Q4 and 2021"},"content":{"rendered":"\n
Report highlights the way 2020 has changed behavior and marketing spend, from media usage, to brands weighing in on social justice issues<\/h6>\n\n\n\n

October 7, 2020 \u2014 Los Angeles \u2014 <\/strong>OpenX today released a new study with leading market research company The Harris Poll examining the variety of ways that both consumer behavior and marketing tactics have changed in 2020. From an economic perspective, the report paints a promising picture, and in a year when 54 percent of consumers say they are spending less money, and 61 percent of marketers have cut budget, both groups expect a rebound and return to normal in Q4 and 2021. <\/p>\n\n\n\n

Despite the pandemic, 58 percent of consumers expect to spend the same amount or more than recent years this holiday season, and nearly half of all marketers plan to add money back into the budget in Q4. Of those marketers that will add money back into the budget, 80 percent say it will be equal to or larger than their budget pre-COVID-19.<\/p>\n\n\n\n

For 2021, while most consumers say it is too early to tell what they will spend, more than a third already say they will spend more in 2021 than 2020. For marketers, 70 percent expect their 2021 budgets to be larger than their post-COVID 2020 budgets, and 34 percent expect their budgets to be larger than the 2020 budgets pre-COVID-19. <\/p>\n\n\n\n

Other key findings from the report include:<\/p>\n\n\n\n