{"id":649,"date":"2019-12-10T12:17:49","date_gmt":"2019-12-10T12:17:49","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/"},"modified":"2022-03-12T21:50:03","modified_gmt":"2022-03-12T21:50:03","slug":"openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/","title":{"rendered":"OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">Patent is the 8th issued to leading digital advertising exchange<\/h6>\n\n\n\n<p><strong>Los Angeles \u2013 December 11, 2019 \u2013 <\/strong>OpenX today announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,410,245, \u201cSystem and methods for using a revenue value index to score impressions for users for advertisement placement.\u201d&nbsp;<\/p>\n\n\n\n<p>The patent highlights the vision that OpenX had years ago of allowing both marketers and publishers to better assess the value of an individual user behind a screen, and ensure ads are shown at a fair price that offers maximum value for both sides of the ecosystem.&nbsp;<\/p>\n\n\n\n<p>The patent describes the ability for OpenX\u2019s technology to create and use a \u201crevenue value index\u201d that allows impressions and users to be scored to determine the fair price for an ad placement, or to provide analytics to publishers for future use. This addresses the use of both first-party data and third-party data to value either ad impressions or the users engaging the websites on which ads are likely to be placed.<\/p>\n\n\n\n<p>\u201cThis represents our 8th patent at OpenX, and since founding the company over ten years ago, we have placed a strong emphasis on protecting the IP that allows us to deliver value to our customers,\u201d said Tim Cadogan, CEO of OpenX. \u201cThe ability to accurately value a user is critical for both sides of the digital advertising ecosystem, and this is an example of how we are bringing solutions to market that enable us to deliver superior outcomes for marketers.\u201d<\/p>\n\n\n\n<p>The ability to determine a fair price for a user or impression is an essential element of operating an effective marketplace, and a revenue value index will play an important role in helping OpenX execute effective people-based marketing going forward, including the company\u2019s OpenAudience solution.&nbsp;<\/p>\n\n\n\n<p>For more information about OpenX, visit: <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/\">https:\/\/corp-www.prod.gcp.openx.org\/<\/a><\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>Nobody understands the open web better than OpenX. As the world\u2019s largest independent advertising exchange, OpenX makes the efficient people-based marketing buying experience of the walled gardens available to all marketers across the open web. OpenX works with more than 30,000 advertisers across every screen and device, reaching nearly one billion consumers \u2013 including a quarter billion unique consumers in the US \u2013 and processing more than one trillion transactions globally each day. To date, OpenX has helped deliver more than $3 billion in total monetization to publishers. That\u2019s The Power of Open\u2122.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-649","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising\" \/>\n<meta property=\"og:description\" content=\"Patent is the 8th issued to leading digital advertising exchange Los Angeles \u2013 December 11, 2019 \u2013 OpenX today announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,410,245, \u201cSystem and methods for using a revenue value index to score impressions for users for advertisement placement.\u201d&nbsp; The patent highlights [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-12T21:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2021\/09\/logo-openx.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\\\/\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\\\/\",\"name\":\"OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\"},\"datePublished\":\"2019-12-10T12:17:49+00:00\",\"dateModified\":\"2022-03-12T21:50:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Releases\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"contentUrl\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"width\":696,\"height\":696,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OpenX\\\/\",\"https:\\\/\\\/x.com\\\/OpenX\",\"https:\\\/\\\/www.instagram.com\\\/openxlife\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openx\\\/\"],\"description\":\"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.\",\"telephone\":\"+1-626-466-1141\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/","og_locale":"en_GB","og_type":"article","og_title":"OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising","og_description":"Patent is the 8th issued to leading digital advertising exchange Los Angeles \u2013 December 11, 2019 \u2013 OpenX today announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,410,245, \u201cSystem and methods for using a revenue value index to score impressions for users for advertisement placement.\u201d&nbsp; The patent highlights [&hellip;]","og_url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-12T21:50:03+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2021\/09\/logo-openx.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/","name":"OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising","isPartOf":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website"},"datePublished":"2019-12-10T12:17:49+00:00","dateModified":"2022-03-12T21:50:03+00:00","breadcrumb":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-granted-patent-for-scoring-impressions-and-users-in-programmatic-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Press Releases","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/"},{"@type":"ListItem","position":3,"name":"OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising"}]},{"@type":"WebSite","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization","name":"OpenX","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","width":696,"height":696,"caption":"OpenX"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"],"description":"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.","telephone":"+1-626-466-1141"}]}},"_links":{"self":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/press-releases\/649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/press-releases"}],"about":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/types\/press-releases"}],"author":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media?parent=649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/categories?post=649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/tags?post=649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}