LOS ANGELES \u2014 August 9, 2018 \u2014 <\/strong>OpenX, the world\u2019s leading independent advertising technology provider, today announced the general availability of the company\u2019s video header bidding solution built for Prebid technology. The announcement marks another key milestone in the company\u2019s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high quality marketplace.<\/p>\n\n\n\nOpenX\u2019s new video header bidding solution provides partners with direct access to the company\u2019s premium video exchange within the free and open-source Prebid.org management solution. The simple setup unlocks the scale of the OpenX open exchange and private marketplaces driving significantly greater yield through increased competition.<\/p>\n\n\n\n
The addition of Prebid video will provide yet another option for publishers to monetize their video inventory with OpenX, and enables publishers already working with Prebid to have access to the industry\u2019s highest quality video marketplace. The solution also drives higher yield for publishers due to increased competition within Prebid. Initial beta partners for Prebid video with OpenX have seen an average revenue increase of 55 percent, and certain partners have seen the OpenX solution provide CPMs that are over 35 percent higher than competitors.<\/p>\n\n\n\n
Today\u2019s announcement follows two consecutive quarters of triple digit growth in video, with revenue increasing on average by 17 percent every month. As of Q2 2018, the OpenX video business grew by more than 660 percent year-over-year in revenue. The total number of publishers leveraging OpenX for video has also increased by 88 percent. OpenX has built an open and inclusive approach to video, providing publishers with a variety of different options to meet their needs. Offerings include header bidding solutions, such as Google\u2019s Exchange Bidder, VAST Tags, and open RTB solutions. Throughout every type of integration, OpenX maintains a strong focus on quality, scale and performance, ensuring that publishers have the best option to monetize video for their particular business.<\/p>\n\n\n\n
OpenX also announced it accepted a Prebid board seat and will be chairing the organization\u2019s new Video Task Force, which is focused on making video fully supported across all Prebid projects: Prebid.js, Prebid Mobile, and Prebid Server. <\/p>\n\n\n\n
\u201cWe are delighted to have OpenX join the Prebid.org board,\u201d said Michael Richardson, Chairman of Prebid.org. \u201cAs an independent industry organization, we welcome OpenX\u2019s experience and collaboration on key areas of focus for Prebid, in our ongoing commitment to providing high quality and transparent tools for publishers.\u201d<\/p>\n\n\n\n
\u201cAt OpenX we pride ourselves on providing an open and well lit environment for publishers and advertisers, and our approach as a business aligns with the foundation that Prebid was built on,\u201d said Roy Firestone, senior director of video product at OpenX. \u201cAs the original innovators of header bidding, and a global leader in video solutions, we\u2019re excited to deepen our relationship with Prebid, and work to make sure that the focus of the organization continues to meet the needs of publishers.\u201d<\/p>\n\n\n\n
About OpenX<\/strong><\/p>\n\n\n\nOpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company\u2019s leading technology aggregates, curates and values consumer interest in real time on one of the world\u2019s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want. OpenX serves more than 30,000 of the world\u2019s most recognized brands, more than 1,200 publishers and more than 2,000 premium mobile apps.<\/p>\n\n\n\n
http:\/\/corp-www.prod.gcp.openx.org<\/p>\n\n\n\n
@openx<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-674","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"\n
OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization<\/title>\n<meta name=\"description\" content=\"Prebid video solution advances OpenX\u2019s position as leading global partner for video monetization\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/company-press-releases-openx-launches-video-header-bidding-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization\" \/>\n<meta property=\"og:description\" content=\"Prebid video solution advances OpenX\u2019s position as leading global partner for video monetization\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/company-press-releases-openx-launches-video-header-bidding-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-12T22:12:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2021\/09\/logo-openx.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/company-press-releases-openx-launches-video-header-bidding-solution\\\/\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/company-press-releases-openx-launches-video-header-bidding-solution\\\/\",\"name\":\"OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\"},\"datePublished\":\"2018-08-09T09:30:34+00:00\",\"dateModified\":\"2022-03-12T22:12:53+00:00\",\"description\":\"Prebid video solution advances OpenX\u2019s position as leading global partner for video monetization\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/company-press-releases-openx-launches-video-header-bidding-solution\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/company-press-releases-openx-launches-video-header-bidding-solution\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/company-press-releases-openx-launches-video-header-bidding-solution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Releases\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/press-releases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"contentUrl\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"width\":696,\"height\":696,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OpenX\\\/\",\"https:\\\/\\\/x.com\\\/OpenX\",\"https:\\\/\\\/www.instagram.com\\\/openxlife\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openx\\\/\"],\"description\":\"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.\",\"telephone\":\"+1-626-466-1141\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization","description":"Prebid video solution advances OpenX\u2019s position as leading global partner for video monetization","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/company-press-releases-openx-launches-video-header-bidding-solution\/","og_locale":"en_GB","og_type":"article","og_title":"OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization","og_description":"Prebid video solution advances OpenX\u2019s position as leading global partner for video monetization","og_url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/company-press-releases-openx-launches-video-header-bidding-solution\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-12T22:12:53+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2021\/09\/logo-openx.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/company-press-releases-openx-launches-video-header-bidding-solution\/","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/company-press-releases-openx-launches-video-header-bidding-solution\/","name":"OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization","isPartOf":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website"},"datePublished":"2018-08-09T09:30:34+00:00","dateModified":"2022-03-12T22:12:53+00:00","description":"Prebid video solution advances OpenX\u2019s position as leading global partner for video monetization","breadcrumb":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/company-press-releases-openx-launches-video-header-bidding-solution\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/company-press-releases-openx-launches-video-header-bidding-solution\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/company-press-releases-openx-launches-video-header-bidding-solution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Press Releases","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/"},{"@type":"ListItem","position":3,"name":"OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization"}]},{"@type":"WebSite","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization","name":"OpenX","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","width":696,"height":696,"caption":"OpenX"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"],"description":"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.","telephone":"+1-626-466-1141"}]}},"_links":{"self":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/press-releases\/674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/press-releases"}],"about":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/types\/press-releases"}],"author":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media?parent=674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/categories?post=674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/tags?post=674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}