LOS ANGELES \u2014 JANUARY 23, 2019 \u2014 <\/strong>OpenX, the world\u2019s largest independent advertising technology provider, today announced that agency and digital media veteran Carol (Chung) Reed is joining the company as global senior vice president of buyer development. In the role, Reed will lead all agency and brand relationships for OpenX.<\/p>\n\n\n\nReed comes to OpenX after 15 years at Digitas, part of Publicis Media, where she led the transformation of the agency\u2019s Media Technology practice, designing data and ad tech solutions for some of the world\u2019s largest brands including GSK, Dunkin\u2019 Donuts, American Express, L\u2019Or\u00e9al, Mattel and Taco Bell. Reed helped introduce programmatic media to Digitas and build that business line from the ground floor, and led a team of over 100 people focused on executing programmatic campaigns.<\/p>\n\n\n\n
At OpenX, Reed will continue to work with global brands and agencies to help them navigate the changing media landscape and rapid evolution of programmatic technology. The role of SVP, Buyer Development, is a new position at OpenX, representing its increased emphasis on working directly with brands and agencies, and ensuring all buyers understand the value delivered by the supply side of the programmatic ecosystem. OpenX today works with every major demand side platform and over 34,000 advertisers, including 100 percent of the Ad Age top 100. With the increased focus on brands and agencies, OpenX will work with these partners on solving the core issues they care about today, including optimizing their supply path, identifying core drivers of quality, understanding how to benefit from identity and people-based marketing, and more.<\/p>\n\n\n\n
\u201cBrands and agencies are getting much closer to their programmatic supply partners, and they are making it clear that everyone involved in their campaigns and media spend needs to deliver both quality and value,\u201d said John Gentry, President, OpenX. \u201cCarol is one of the most experienced leaders in digital advertising today, with a unique understanding of brand objectives, and how they can best use programmatic media to meet those objectives. We\u2019re thrilled that she will be able to continue leveraging this expertise at OpenX.\u201d<\/p>\n\n\n\n
\u201cAll advertising technology providers are not the same, and brands recognize that,\u201d said Reed. \u201cOpenX has for years stood out as one of the technology players that is truly focused on providing value, and when I look at the company\u2019s approach today and product roadmap, it\u2019s clear that we will be able to continue bringing value to buyers globally for years to come. There is a huge opportunity for companies like OpenX to help brands navigate the increasingly fragmented media landscape. I could not be more excited to build on what the company has today and continue to help brands reach their target customers in the most efficient and effective way possible.\u201c<\/p>\n\n\n\n
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About OpenX<\/strong><\/p>\n\n\n\nOpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company\u2019s leading technology aggregates, curates and values consumer interest in real time on one of the world\u2019s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want. OpenX serves more than 30,000 of the world\u2019s most recognized brands, more than 1,200 publishers and more than 2,000 premium mobile apps.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-683","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"\n
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