{"id":686,"date":"2019-05-02T08:55:11","date_gmt":"2019-05-02T08:55:11","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-introduces-first-people-based-marketing-solution-for-the-open-web\/"},"modified":"2022-03-12T21:56:26","modified_gmt":"2022-03-12T21:56:26","slug":"openx-introduces-first-people-based-marketing-solution-for-the-open-web","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-introduces-first-people-based-marketing-solution-for-the-open-web\/","title":{"rendered":"OpenX Introduces First People-Based Marketing Solution For The Open Web"},"content":{"rendered":"\n
OpenAudience\u2122 will provide marketers the ability to easily plan and buy advertising for every digitally addressable consumer across the open web<\/h6>\n\n\n\n

May 2, 2019 \u2013LOS ANGELES\u2013 <\/strong>For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. Marketers in the U.S. now spend two-thirds of all digital ad spend on the \u201cwalled gardens\u201d, despite the fact that they receive less than 36 percent of total consumer time spent online. According to eMarketer, addressing this massive asymmetry in advertising \u2013 where tens of billions of dollars are over allocated to the walled gardens \u2013 is the top concern of marketers in 2019.<\/p>\n\n\n\n

While programmatic technology has become the primary monetization system for the open web, it has lacked the simplicity and efficacy of walled gardens. Today, OpenX is changing that paradigm by bringing true people-based marketing to the open web for the first time with the introduction of OpenAudience.<\/p>\n\n\n\n

OpenAudience will provide marketers and publishers with an unprecedented, unified level of knowledge about consumer audiences \u2013 through a platform built on privacy by design principles that brings the efficiency and efficacy of walled garden advertising to the open web. OpenAudience is powered by a comprehensive proprietary data asset and supplemented by integrated partnerships with recognized leaders in data and identity like LiveRamp, Tapad and more.<\/p>\n\n\n\n

For marketers, OpenAudience will provide the ability to plan and buy people-based marketing campaigns that combine the impact and ease of use of Facebook advertising with the scale of the open web. OpenAudience is currently in active partner testing with multiple marketers in the U.S., including Fortune 500 financial service and consumer personal care companies, along with one of America\u2019s largest online entertainment outlets, and will be generally available to the broader market in Q3 of 2019.<\/p>\n\n\n\n

For publishers, OpenAudience will deliver user-based knowledge that empowers them to value and sell advertising with unparalleled precision. With the ability to automatically place consumers into high-value audience segments drawn from the more than 240M U.S. Monthly Active Users OpenX reaches across the open web, OpenAudience allows publishers to maximize revenue like never before.<\/p>\n\n\n\n

\u201cOpenAudience is a natural evolution of programmatic advertising, combining the unified knowledge of people-based audiences with the transactional power of programmatic to create a planning, buying and advertising experience that is unlike anything else in the market today,\u201d said Todd Parsons, chief product officer at OpenX.<\/p>\n\n\n\n

\u201cNo exchange in the market today has enabled a unified view of publisher audiences,\u201d said Travis Clinger, vice president of strategic initiatives, LiveRamp. \u201cNow, OpenX is democratizing identity across all publishers on the open web, helping marketers to plan and buy audiences the way they do inside walled gardens. We are thrilled to be a key component of OpenAudience.\u201d<\/p>\n\n\n\n

\u201cOpenAudience is an ambitious move into people-based marketing, offering marketers an unprecedented walled garden-like experience on the open web,\u201d said Chris Feo, senior vice president of global data licensing and strategic partnerships at Tapad. \u201cAs a fellow pioneer in the industry, Tapad is proud that OpenX chose to leverage The Tapad Graph\u2122 to allow marketers and publishers in North America access to our leading digital identity resolution insights across devices.\u201d<\/p>\n\n\n\n

For more information, or to request a place in the private testing phase of OpenAudience, visit: http:\/\/corp-www.prod.gcp.openx.org<\/a>, or contact your OpenX account representative today.<\/p>\n\n\n\n

About OpenX<\/strong><\/p>\n\n\n\n

Nobody understands the open web better than OpenX. As the world\u2019s largest independent advertising exchange, OpenX makes the efficient people-based marketing buying experience of the walled gardens available to all marketers across the open web. OpenX works with more than 30,000 advertisers across every screen and device, reaching nearly one billion consumers \u2013 including a quarter billion unique consumers in the US \u2013 and processing more than one trillion transactions globally each day. To date, OpenX has helped deliver more than $3 billion in total monetization to publishers. That\u2019s the Power of Open\u2122<\/em>.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-686","press-releases","type-press-releases","status-publish","hentry"],"acf":[],"yoast_head":"\nOpenX Introduces First People-Based Marketing Solution For The Open Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-introduces-first-people-based-marketing-solution-for-the-open-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Introduces First People-Based Marketing Solution For The Open Web\" \/>\n<meta property=\"og:description\" content=\"OpenAudience\u2122 will provide marketers the ability to easily plan and buy advertising for every digitally addressable consumer across the open web May 2, 2019 \u2013LOS ANGELES\u2013 For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. 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