{"id":708,"date":"2014-10-23T05:00:23","date_gmt":"2014-10-23T05:00:23","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-appoints-deborah-roth-as-chief-communications-officer\/"},"modified":"2024-09-18T10:50:12","modified_gmt":"2024-09-18T14:50:12","slug":"openx-appoints-deborah-roth-as-chief-communications-officer","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-appoints-deborah-roth-as-chief-communications-officer\/","title":{"rendered":"OpenX Appoints Deborah Roth as Chief Communications Officer"},"content":{"rendered":"\n<p><strong><em>Former Pandora, IAC\/InterActiveCorp, and LendingTree Executive to Spearhead Global Communications Initiatives as Rapid Company Growth Continues<\/em><\/strong><\/p>\n\n\n\n<p><strong>NEW YORK and LOS ANGELES, October&nbsp;23, 2014<\/strong> OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the appointment of Deborah Roth to the newly-created positon of chief communications officer. Based in OpenX\u2019s New York office and reporting directly to OpenX CEO Tim Cadogan, Roth is responsible for the overall development and application of strategic communications initiatives at OpenX.<\/p>\n\n\n\n<p>\u201cDeb is a powerful addition to a formidable team of executives who are driving our strong growth and scale worldwide,\u201d said Tim Cadogan, chief executive officer, OpenX. \u201cHer ability to translate a company\u2019s unique value proposition to the market and build global brand awareness make her an ideal choice to grow OpenX\u2019s global communications activities. Having Deb based in the New York office further strengthens our presence in the <em>media and advertising<\/em> capital of the world.\u201d<\/p>\n\n\n\n<p>Roth brings more than 20 years of experience to the role of chief communications officer. Most recently, she oversaw global communications at&nbsp;Fab, starting when the company closed a $150 million series D round. Prior to Fab, Roth led the communications teams at LendingTree (NASDAQ: TREE), which she helped take public in 2000; IAC\/InterActiveCorp (NASDAQ: IACI); and Pandora (NYSE: P), where she built a comprehensive communications team while successfully taking the company through its IPO in 2011. <em>Business Insider<\/em> recently named Roth one of the <em>50 Best Public Relations People in the Tech Industry in 2014<\/em>.<\/p>\n\n\n\n<p>\u201cOpenX has a great track record in market making and programmatic innovation, led by great people who drive the Company\u2019s role in establishing and growing the sector,\u201d said Deborah Roth, chief communications officer, OpenX. \u201cI look forward to working with the team at OpenX, sharing their compelling stories, and building upon the Company\u2019s existing success.\u201d<\/p>\n\n\n\n<p><strong>About OpenX<br><\/strong>OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.<\/p>\n\n\n\n<p>Today, as the #1 independent exchange, we operate one of the first, largest, and highest quality programmatic markets for digital advertising across screens. In addition, we offer a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.<\/p>\n\n\n\n<p>At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.<\/p>\n\n\n\n<p><a href=\"https:\/\/corp-www.prod.gcp.openx.org\/\">www.openx.com<\/a> @openx<\/p>\n\n\n\n<p>#&nbsp;&nbsp; #&nbsp;&nbsp; #<\/p>\n\n\n\n<p><strong>OpenX Media Contact:<\/strong><\/p>\n\n\n\n<p>Kristin Martell<\/p>\n\n\n\n<p>1.703.407.8349<\/p>\n\n\n\n<p>kristin@radixcollective.com<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[88,18,24],"class_list":["post-708","press-releases","type-press-releases","status-publish","hentry","tag-corporate-team","tag-demand-partners","tag-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX Appoints Deborah Roth as Chief Communications Officer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-appoints-deborah-roth-as-chief-communications-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Appoints Deborah Roth as Chief Communications Officer\" \/>\n<meta property=\"og:description\" content=\"Former Pandora, IAC\/InterActiveCorp, and LendingTree Executive to Spearhead Global Communications Initiatives as Rapid Company Growth Continues NEW YORK and LOS ANGELES, October&nbsp;23, 2014 OpenX Technologies, Inc. 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