{"id":738,"date":"2012-10-29T23:16:53","date_gmt":"2012-10-29T23:16:53","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-acquires-pioneering-content-valuation-company-jumptime\/"},"modified":"2024-09-18T10:27:57","modified_gmt":"2024-09-18T14:27:57","slug":"openx-acquires-pioneering-content-valuation-company-jumptime","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-acquires-pioneering-content-valuation-company-jumptime\/","title":{"rendered":"OpenX Acquires Pioneering Content Valuation Company JumpTime"},"content":{"rendered":"\n

Acquisition Creates Digital Advertising\u2019s First Combined Content and Advertising Technology System<\/em><\/strong><\/p>\n\n\n\n

LOS ANGELES, October 29, 2012<\/strong>  OpenX Technologies, Inc. (OpenX), one of the world\u2019s leading providers of digital and mobile advertising technology, today announced that it has acquired JumpTime, Inc. (JumpTime). JumpTime is a pioneering technology company that helps publishers calculate the financial value of their content assets in real-time and optimizes revenue by increasing user engagement with the most valuable content. The combination of JumpTime\u2019s content optimization platform with OpenX\u2019s existing ad technology creates a unique content and advertising technology system. For the first time in the digital advertising industry, publishers can ensure that they are receiving the highest price for their advertising while also generating the page and video views that deliver the most engagement and the highest value for their content.<\/p>\n\n\n\n

Historically, no one has provided online publishers with the tools and technology to accurately value and place their content. JumpTime\u2019s unique approach solves this problem by demonstrating that publisher content has measurable value. JumpTime provides publishers with tools to act upon this information and make better business decisions.<\/p>\n\n\n\n

The company has already been granted three patents for its innovative technology. At the core of JumpTime\u2019s patented technology are algorithms that calculate the exact value of a website\u2019s content in real-time. In particular, JumpTime\u2019s Traffic Valuator product provides decision support tools for online editors. The application suggests placement of headlines, videos and photos based on how well this content drives users into the most valuable areas of a site. Without selling additional advertising, JumpTime customers have experienced revenue lifts up to 90%. Combined with up to 150% lifts that OpenX\u2019s yield optimization product provides, publishers using JumpTime and the full OpenX platform should experience significant revenue enhancement.<\/p>\n\n\n\n

JumpTime\u2019s customers include some of the world\u2019s largest media companies. The JumpTime team includes leading technologists and media experts with experience growing online audience engagement for companies like MTV, Nickelodeon, Yahoo! and Amazon. The team, including its three founders, Michele DiLorenzo, Andres C. Rodriguez and Anke Audenaert, will join OpenX as part of the acquisition.<\/p>\n\n\n\n

\u201cThe digital ad industry has almost exclusively focused on one dimension \u2013 increasing the price of ads \u2013 to increase revenue,\u201d said Tim Cadogan, chief executive officer, OpenX. \u201cOur acquisition of JumpTime blows open this limited paradigm by moving to optimize price and volume simultaneously. The combination brings a much broader and more powerful, audience-focused approach to increasing revenue by optimizing both content and advertising. JumpTime\u2019s ability to help publishers optimize the way audiences experience their content combined with OpenX\u2019s ability to optimize and serve ads from all revenue channels creates an incredibly powerful revenue management engine. We think publishers worldwide will be very excited about this brand new approach.\u201d<\/p>\n\n\n\n

\u201cThis is great news for JumpTime and for publishers,\u201d said Michele DiLorenzo, senior vice president\/general manager, business development and media platforms, OpenX, and former chief executive officer, JumpTime. \u201cJumpTime\u2019s mission has always been to help publishers maximize their return on their quality content. Now as part of OpenX, we will become the first complete revenue partner for publishers and will help to usher in the next wave of digital media monetization.\u201d<\/p>\n\n\n\n

About OpenX<\/strong>
OpenX is one of the world\u2019s leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization.<\/p>\n\n\n\n

OpenX Technologies, Inc. is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and SAP Ventures. For more information, please visit\u00a0www.openx.com<\/a><\/p>\n\n\n\n

OpenX is a trademark of OpenX Limited.<\/p>\n\n\n\n

JumpTime and Traffic Valuator are trademarks of JumpTime, Inc.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[88],"class_list":["post-738","press-releases","type-press-releases","status-publish","hentry","tag-corporate-team"],"acf":[],"yoast_head":"\nOpenX Acquires Pioneering Content Valuation Company JumpTime<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-acquires-pioneering-content-valuation-company-jumptime\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Acquires Pioneering Content Valuation Company JumpTime\" \/>\n<meta property=\"og:description\" content=\"Acquisition Creates Digital Advertising\u2019s First Combined Content and Advertising Technology System LOS ANGELES, October 29, 2012  OpenX Technologies, Inc. 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