{"id":757,"date":"2014-05-20T05:00:02","date_gmt":"2014-05-20T05:00:02","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-launches-mobile-software-development-kit-for-video-advertising\/"},"modified":"2024-09-18T11:21:01","modified_gmt":"2024-09-18T15:21:01","slug":"openx-launches-mobile-software-development-kit-for-video-advertising","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-launches-mobile-software-development-kit-for-video-advertising\/","title":{"rendered":"OpenX Launches Mobile Software Development Kit for Video Advertising"},"content":{"rendered":"\n

OpenX\u2019s SDK gives iOS and Android developers the most comprehensive bundle of plug-and-play mobile video advertising tools available to monetize their content<\/em><\/p>\n\n\n\n

LOS ANGELES, May 20, 2014<\/strong> \u2013 OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the release of a software development kit (SDK) for iOS and Android developers seeking a simple way to monetize their apps with powerful video advertising technology. OpenX\u2019s new SDK represents the most comprehensive bundle of plug-and-play video advertising tools available to publishers and app developers to monetize all of their inventory, both directly sold and programmatic. The release of the SDK comes amidst rapid growth for OpenX\u2019s multiscreen platform, which includes a native mobile exchange and mobile ad serving. <\/p>\n\n\n\n

\u201cAs mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,\u201d said Martin Price, head of mobile products, OpenX. \u201cVideo has shown tremendous potential as a meaningful advertising medium, especially on mobile devices. As part of our commitment to provide publishers and app developers with cutting-edge monetization platforms on any screen and any device, we\u2019re excited to release our SDK for both iOS and Android to quickly and easily monetize their content with VAST-compliant video and native ad formats.\u201d<\/p>\n\n\n\n

The new SDK enhances OpenX\u2019s existing video advertising functionality by supporting multiple new video ad units including pre, mid, and post-roll video, click-to-play native in-feed video ads, and interstitial video ads. The SDK also comes with a bundled video player for iOS and Android, as well as extensive support for publishers\u2019 own custom video players. In addition to providing the ability to quickly configure multiple video formats, the SDK also enables publishers to run native ads and deploy them at scale. Specific features include:<\/p>\n\n\n\n