{"id":765,"date":"2013-09-05T23:07:06","date_gmt":"2013-09-05T23:07:06","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-announces-speaker-lineup-for-advertising-week\/"},"modified":"2024-09-18T10:35:59","modified_gmt":"2024-09-18T14:35:59","slug":"openx-announces-speaker-lineup-for-advertising-week","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-announces-speaker-lineup-for-advertising-week\/","title":{"rendered":"OpenX Announces Speaker Lineup for Advertising Week"},"content":{"rendered":"\n<p><em><strong>OpenX Brings Together Visionaries to Discuss Mobile and Real-Time Advertising in Exploration of the Digital Spectrum Shifts During Advertising Week\u2019s 10th Anniversary<\/strong><\/em><\/p>\n\n\n\n<p><strong>LOS ANGELES, September 5, 2013<\/strong> OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the speaker lineup for its Advertising Week event that will be held at TheTimesCenter on Tuesday, September 24, 2013 from 9:00 am \u2013 11:00 am. In front of an audience of 250, experts and leaders will discuss the various challenges and opportunities that present themselves as we navigate through the biggest changes occurring in advertising today. This year marks the 10th Anniversary of Advertising Week and OpenX will be presenting a morning session entitled&nbsp;<em>Digital Spectrum Shifts<\/em>&nbsp;featuring two individual panel discussions with industry leaders and innovators centering on the shifting landscape in mobile advertising and the emergence of real-time advertising.<\/p>\n\n\n\n<p>Participants in the first panel discussion will focus on mobile advertising and explore the various reasons why it has yet to be considered to have reached its zenith point, and how better connecting content with advertising to meet consumer expectations might transform the emerging multi-screen world. Entitled&nbsp;<strong>From Single to Multi-Screen: The Shifting Mobile Landscape<\/strong>, the panel speakers will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mark Howard \u2013 Chief Revenue Officer,\u00a0<em>Forbes<\/em><\/li>\n\n\n\n<li>Jennifer Kattula \u2013 Marketing Director, Facebook<\/li>\n\n\n\n<li>Akshay Kothari \u2013 Co-Founder, Pulse (now LinkedIn)<\/li>\n\n\n\n<li>Amy Vale \u2013 Head of Global Business Marketing and Branded Experiences, Spotify<\/li>\n\n\n\n<li>Andy Wiedlin \u2013 Chief Revenue Officer, BuzzFeed<\/li>\n\n\n\n<li><em>Moderator<\/em>: Jason Fairchild \u2013 Chief Revenue Officer, OpenX<\/li>\n<\/ul>\n\n\n\n<p>Participating in the second panel, entitled:&nbsp;<strong>From Static to Real-Time: Marketing\u2019s New and Immediate Opportunity&nbsp;<\/strong>will be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jared Belsky \u2013 Executive Vice President, 360i<\/li>\n\n\n\n<li>Tim Cadogan \u2013 Chief Executive Officer, OpenX<\/li>\n\n\n\n<li>Jim Kennedy \u2013 Senior Vice President Strategy &amp; Digital Products, Associated Press<\/li>\n\n\n\n<li>Meredith Kopit Levien \u2013 Executive Vice President, Advertising,\u00a0<em>The New York Times<\/em><\/li>\n\n\n\n<li>Dr. Phil Mui \u2013 Chief Product and Engineering Officer, Acxiom<\/li>\n\n\n\n<li><em>Moderator<\/em>: Tim Peterson \u2013 Reporter,\u00a0<em>Advertising Age<\/em><\/li>\n<\/ul>\n\n\n\n<p>This panel will focus on how the transformative shift in marketing towards real-time is impacting all aspects of the publishing and advertising landscape, and re-defining marketing in the blink of an eye.<\/p>\n\n\n\n<p>Those wishing to attend OpenX\u2019s event at Advertising Week are encouraged to register in advance by visiting:\u00a0<a href=\"https:\/\/www.advertisingweek.com\/\">www.advertisingweek.com<\/a><\/p>\n\n\n\n<p><strong>About OpenX<\/strong><\/p>\n\n\n\n<p>OpenX is a global leader in digital and mobile advertising technology. OpenX\u2019s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.<\/p>\n\n\n\n<p>OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.<\/p>\n\n\n\n<p>For more information, please visit\u00a0<a href=\"https:\/\/corp-www.prod.gcp.openx.org\/\">www.openx.com<\/a><\/p>\n\n\n\n<p>OpenX is a trademark of OpenX Limited.<\/p>\n\n\n\n<p><strong>About Advertising Week<\/strong><\/p>\n\n\n\n<p>Since its creation in 2004, Advertising Week has drawn hundreds of thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. The Week is produced by Stillwell Partners. Stillwell also produces Advertising Week Europe which returns to London March 31-April 4, 2014.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[68,18,109,24],"class_list":["post-765","press-releases","type-press-releases","status-publish","hentry","tag-advertising-week","tag-demand-partners","tag-events","tag-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX Announces Speaker Lineup for Advertising Week<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-announces-speaker-lineup-for-advertising-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Announces Speaker Lineup for Advertising Week\" \/>\n<meta property=\"og:description\" content=\"OpenX Brings Together Visionaries to Discuss Mobile and Real-Time Advertising in Exploration of the Digital Spectrum Shifts During Advertising Week\u2019s 10th Anniversary LOS ANGELES, September 5, 2013 OpenX Technologies, Inc. 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