{"id":774,"date":"2013-05-15T23:12:17","date_gmt":"2013-05-15T23:12:17","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-selected-by-gartner-for-cool-vendors-in-media-2013-report\/"},"modified":"2024-09-18T11:33:41","modified_gmt":"2024-09-18T15:33:41","slug":"openx-selected-by-gartner-for-cool-vendors-in-media-2013-report","status":"publish","type":"press-releases","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/press-releases\/openx-selected-by-gartner-for-cool-vendors-in-media-2013-report\/","title":{"rendered":"OpenX Selected by Gartner for Cool Vendors in Media, 2013 Report"},"content":{"rendered":"\n

Recognition Cites OpenX\u2019s Innovative Technology Solutions for Digital Media Companies as Key Rationale for Selection<\/strong><\/em><\/p>\n\n\n\n

LOS ANGELES, May 15, 2013<\/strong> OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced that it has been selected for inclusion in the Cool Vendors in Media, 2013<\/em> research report published by Gartner, Inc. (NYSE: IT) (Gartner), the world\u2019s leading information technology research and advisory company. Gartner publishes approximately 75 reports annually covering key technology areas; the Cool Vendors in Media, 2013<\/em> report specifically highlights vendors in media that provide both financial power to content owners and value and appeal to consumers. OpenX was selected as an innovative vendor based on its digital monetization platform that enables digital media companies to maximize revenue across multiple screens. In particular, the report cites Revenue Intelligence, OpenX\u2019s new and unique combination of ad monetization and content optimization, as a key factor in the selection and as an innovation that clearly distinguishes the Company from others in the space.<\/p>\n\n\n\n

Gartner analysts Andrew Frank, Allen Weiner and Mike McGuire note in the report\u2019s introductory Key Findings<\/em> section that, \u201c[a]s the market for creating digital content matures, publishers\u2026 are searching for new revenue streams that can provide balance to existing advertising and subscription models. Advertisers have been attracted to real-time platforms and programmatic bidding methods because they offer granular control over precision targeting and pricing.\u201d Through its global Real-Time Bidding platform that includes a digital ad exchange, yield optimization, and ad serving technology, OpenX was among the earliest proponents of programmatic trading and is now one of its leading providers.<\/p>\n\n\n\n

In further detailing the rationale for OpenX\u2019s inclusion beyond its programmatic trading expertise and the launch of Revenue Intelligence, Gartner recognized the Company\u2019s key investors and global expansion. Over the past twelve months OpenX has achieved a number of major milestones on both of those fronts. In February 2013, OpenX closed its Series E funding round led by Samsung Venture Investment Corporation, which was joined as a new investor by Dentsu Inc. digital subsidiary cyber communications, inc. During 2012, OpenX acquired two companies with pioneering technology, Supply Side Platform LiftDNA and content valuation platform JumpTime. OpenX also moved aggressively into the mobile space by entering into partnership with Samsung Electronics to create Samsung AdHub Market, the first mobile private exchange formed by one of the world\u2019s leading digital device manufacturers.<\/p>\n\n\n\n

Among highlights from the report:<\/p>\n\n\n\n