News

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News

Ad-Tech Firm OpenX Pledges to Invest $25 Million in Ad-Quality Initiatives

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OpenX Reports More Than $170 Million in 2017 Revenue

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The Great Connected TV Debate: Subscription- vs. Ad-Supported Models

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IAB Releases GDPR Framework; OpenX Removes Video Ad Format

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The Missing Step in Reaching GDPR Compliance: Privacy Shield

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How The 300×250 Became The Most Common — And Fraudulent — ‘Video’ Ad Unit

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Ads.txt Adoption Continues Its Steady Growth

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It’s Time to Hire a Chief Brand Safety Officer

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Understanding Programmatic Auction Pricing Is a Major Priority for Marketers

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‘The year of the RFI’: Advertisers step up supply-side partner reviews

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Google Chrome’s Ad Blocker: Friend or Foe of Online Advertising?

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What Brands, Publishers and Ad Tech Companies Need to Know about GDPR