Curate, Control, & Perform. With complete transparency.

Curate with Ease

OpenXSelect™ is a next-generation curation and supply-side targeting platform for brands, agencies, and data partners. It brings buyers closer to premium supply and makes it easy to control inventory quality across all channels with complete transparency, including CTV. The platform activates supply-side targeting at scale using a wide range of data—including audience, behavioral, attention, and sustainability—and optimizes performance to drive measurable results.

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Gain Transparency

Protect your media buys and your bottom line with one of the few SSPs delivering brand- safe, MFA-free inventory. Gain full transparency into your campaigns and and where your ads appear.

Simplify Workflow

Easily access turnkey deals and templates across CTV, native, app, and web—all within an intuitive UI. Activate seamlessly in your DSP of choice, with single-click buttons to remove indirect inventory and MFA.

Improve Performance

Leverage advanced data capabilities for custom audiences, behavioral insights, and contextual targeting across all channels and formats, including CTV.

Maximize Customization & Control

Set your own standards and curate or target with speed, using intuitive tools designed for your team’s success.

  • Attention
  • Audience
  • Brand safety
  • Content object (CTV)
  • Contextual
  • Country-specific
  • Site lists & inventory
  • Device types
  • Sustainability
  • Multicultural
  • Viewability
  • 1P data

By the Numbers

Built upon the industry’s largest independent supply-side identity graph, established in 2018, OpenXSelect™ offers robust curation capabilities, that range from basic to advanced.

6yrs

Of hands-on-keyboard users

$100s

Of Millions of dollars spent through the platform per year

30K+

Self-service deals created per year

Scaled Reach to Meet Your Needs

Seamlessly reach your audiences wherever they are. Powered by the largest independent supply-side identity graph to deliver full data and identity interoperability.

237M+

Unique users (US)

185M+

Monthly unique CTV viewers across 78M+ households

2HRS

Upload data and generate audiences in under 2 hours

5K+

High-quality data sements

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